Kindred spirits

KWV has appointed morrisjones&co as a key communications partner for its spirits category: the agency will handle all above-the-line and below-the-line activity for KWV Brandy. KVW Brandy launched into the local South African market in May 2004 and KWV has since widened its brandy portfolio.

Says Mandy du Plessis, general manager: Africa & Middle East, KWV International, "In addition to a great cultural fit with our local team, we were extremely impressed with the strategic process by which morrisjones&co approached the task, and the subsequent creative output.

"They are a great team of people to work with, and together we look forward to continued growth of the KWV brands, and the brandy category in general."

Nina Morris, managing director of morrisjones&co, comments, "This multi-million rand account is a great win for us. From the minute we engaged with the client there was an instant click. The industry is fascinating and a first for the agency and we are very excited to take KWV Brandy to market."

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