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More sponsor support for Pendoring
Oracle Airtime Sales, one of only four main sponsors of the Pendoring advertising awards, is sponsoring the category for the best Afrikaans above-the-line campaign. "Television forms a large part of an above-the-line campaign, and hence Oracle is proud to be associated not only with this category, but with the Pendoring as a whole," says Anthea Petersen, head of marketing of Oracle.
Continues Anthea, "Pendoring has come to fulfil a necessary niche in the world of advertising, and Oracle recognises that fact.
"We sell the airtime on kykNET... and we have seen the channel grow to one of the top performing channels on the DStv bouquet. Afrikaans has proven to be a very strong mode of market communication"
The judging process of this year's Pendoring took place 21 - 23 July 2006 in Johannesburg, and the finalists were announced last week. The winners will be announced at a gala function on 1 September at VodaWorld in Midrand.
