Most liked local and global ads of 2013

As we approach the end of the year, we begin to reflect on the good, the bad and the ugly, and we look into how we can improve in the new year. With regards to advertising, Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials as chosen by the most important critic, they believe, the consumer.

By Evan-Lee Courie

18 Dec 2013

Image: Free Digital Photos

According to Millward Brown, these are the ads that have been rated as the 'most liked' by the South African audience for Q3 of 2013:

RANK	Ad	Creative Agency
1	Vodacom - Baby	Ireland Davenport
2	Nedbank - Savvy Life (Eugene 'want it')	Joe Public
3	Capitec Bank - Paperless Banking	Ninety9cents
4	Nedbank - Savvy Approve It (Eugene online banking)	Joe Public
5	Wimpy - Puppet (not available online yet)	Draftfcb
6	Huggies Gold - Girls and Boys	Ogilvy & Mather Johannesburg
7	MTN - Ricardo	MetropolitanRepublic
8	King Pie - Mini Pie	Red Rocket
9	KFC - AM Breakfast	Ogilvy & Mather Johannesburg
10	Nandos - Fire It Up	Black River

According to Tim Nudd of Adweek, it was a year for thinking big and spreading the wealth. Advertisers continued to move well beyond the 30-, 60- and even 90-second spot in 2013, with two of the top 10 ads this year stretching beyond three minutes. That's an eternity in internet time, yet they were watched, loved and shared worldwide.

Here is the top 10 global ads for 2013, according to Adweek:

RANK	Ad	Agency
1	Dove - Real Beauty Sketches	Ogilvy & Mather, Brazil
2	RAM - Farmer	The Richards Group, Dallas
3	Guinness - Basketball	BBDO, New York
4	Geico Insurance - Hump Day	The Martin Agency, Richmond, Va
5	Dick's Sporting Goods - Every Pitch	Anomaly, New York
6	Nike - Possibilities	Wieden + Kennedy, Portland, Ore
7	Volvo Trucks - The Epic Split	Forsman & Bodenfors, Sweden
8	Robinsons Drinks - Pals	BBH, London
9	Chipotle - The Scarecrow	CAA Marketing, Los Angeles
10	Kmart - Ship My Pants	Draftfcb, Chicago