Comments Andy Dippenaar, Pump creative partner, "We wanted to go further than the ordinary flat competition posters and brochures that are used for promotions in banks everyday.
"As a result, we decided to treat the bank environment a little bit like a stage and, through our window display and in-branch activity, invite customers into the bank to participate in the competition."
It would seem that the idea of going the extra mile and doing the unexpected, particularly in a banking environment, succeeded in its task of increasing entries into the competition: sales reflected a 14% increase over and above the already raised targets set for the short two month promotional period.
