Says Levinsohn, singh&sons' MD, "We are elated. We have just opened and Truworths was our first pitch. So we're one for one.
"It's great to have our new venture validated by one of South Africa's great fashion brands. It takes courage for an established marketer to go with a new player, no matter how experienced the partners of the new venture are. That said, we will reward them for it," he concludes.