The Social & Influencer Lions celebrate creative social thinking and strategic influencer marketing solutions. Work that shows how levels of engagement, social reach or brand ambassadors led to commercial success.

Mark D'Arcy, VP & CCO of Facebook Creative Shop is the 2018 Cannes Lions Social & Influencer Lions jury president.

King James Group Cape Town features in the 'Emerging Platforms' and 'Brand Storytelling' categories for Sanlam MyChoice Funeral Plan's Uk'Shona KweLanga - A WhatsApp Drama Series.

VML South Africa (Cape Town), along with Egg Films Cape Town, Vizeum Cape Town, Total Exposure Johannesburg and VWV Group Johannesburg made it onto the 'Content Creation' category for Pernod Ricard alcoholic beverages' 'Absolut One Source Live'.

All the winners will be announced during the Cannes Lions Reach track award ceremony from 7pm on Thursday, 21 June. You can view the Social & Influencer Lions shortlist in full.

The Festival of Creativity runs from 18 to 22 June 2018, with Cinemark the local representatives of Cannes Lions for SA. Visit www.canneslions.com/ and our Cannes Lions special section for more information.