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#CannesLions2018: Print & Publishing Lions winners!

The 65th annual Cannes Lions Festival of Creativity continued on 19 June with the 2018 Cannes Print & Publishing Lions announced during the Communication award ceremony, with SA bringing home two silver wins!
The 2018 Cannes Lions Print & Publishing Lions Grand Prix went to Brazil's Africa Sao Paolo for AB InBev Budweiser's 'Tagwords.'
The 2018 Cannes Lions Print & Publishing Lions Grand Prix went to Brazil's Africa Sao Paolo for AB InBev Budweiser's 'Tagwords.'


Winners of the Cannes Lions Communication track were announced and the Cannes Lions’ opening award ceremony held at the Palais on Tuesday, 19 June from 7pm.

The Print & Publishing Lions celebrate creativity in circulation. Work in this category exhibits ingenuity and outstanding craftsmanship in published media, showcasing ideas that leap off the page.

Kate Stanners, chairwoman and global CCO at Saatchi & Saatchi, is the 2018 Print & Publishing Lions jury president.

DDB South Africa was awarded campaign silver in the 'not-for-profit/charity' category for the Commission for Gender Equality's 'Frasier', Eric', 'Ethan' and 'Steve'.



Joe Public United Johannesburg is also bringing home a Silver Lion in the 'Publications for Good' category, for People Opposing Women Abuse or Powa Johannesburg's 'The News You Need to See'.

Joe Public Shift Johannesburg's 'News You Need to See', for People Opposing Women Abuse (Powa Johannesburg).
Joe Public Shift Johannesburg's 'News You Need to See', for People Opposing Women Abuse (Powa Johannesburg).

Purr-fect Print


This year, the Print & Publishing Lions Grand Prix went to Brazil's Africa Sao Paolo for AB InBev Budweiser's 'Tagwords.'



View the full table of winning work below:

2018 Cannes Print & Publishing Lions winners


EntrantCountryClientProductTitleAward
AFRICA, São PauloBRAZILAB INBEVBUDWEISERTAGWORDSGrand Prix
AFRICA, São PauloBRAZILAB INBEVBUDWEISERMONTEREYGold Lion Campaign
AFRICA, São PauloBRAZILAB INBEVBUDWEISERSLIDEGold Lion Campaign
MOTHER, LondonUNITED KINGDOMKFCKFCKFC 'FCK'Gold Lion
AKESTAM HOLST NOA, StockholmSWEDENIKEA SWEDENIKEA CRIBIKEA PEE ADGold Lion
OGILVY HONG KONGHONG KONGKFC BIRDLAND (HONG KONG) LTDKFCDRAGSTERGold Lion Campaign
OGILVY HONG KONGHONG KONGKFC BIRDLAND (HONG KONG) LTDKFCHEROESGold Lion Campaign
OGILVY HONG KONGHONG KONGKFC BIRDLAND (HONG KONG) LTDKFCSHUTTLEGold Lion Campaign
OGILVY, ChicagoUSALYRIC OPERA OF CHICAGOLYRIC OPERASEX AND DRUGSGold Lion Campaign
OGILVY, ChicagoUSALYRIC OPERA OF CHICAGOLYRIC OPERABOLD MANGold Lion Campaign
OGILVY, ChicagoUSALYRIC OPERA OF CHICAGOLYRIC OPERADEATHSGold Lion Campaign
AMNESTY TURKEY, Istanbul / 4129GREY, IstanbulTURKEYAMNESTYAMNESTY THE INSIDERTHE INSIDERSGold Lion
AKESTAM HOLST NOA, StockholmSWEDENIKEA SWEDENIKEA CRIBIKEA PEE ADGold Lion
PROLAM Y&R, SantiagoCHILEARCORDOS EN UNOECCE HOMOSilver Lion Campaign
PROLAM Y&R, SantiagoCHILEARCORDOS EN UNOBRAZILSilver Lion Campaign
PROLAM Y&R, SantiagoCHILEARCORDOS EN UNOBOATSilver Lion Campaign
DDB GROUP DÜSSELDORFGERMANYSTABILOSTABILO BOSS HIGHLIGHTER PENTHE REMARKABLE EDITHSilver Lion Campaign
DDB GROUP DÜSSELDORFGERMANYSTABILOSTABILO BOSS HIGHLIGHTER PENTHE REMARKABLE LISESilver Lion Campaign
DDB GROUP DÜSSELDORFGERMANYSTABILOSTABILO BOSS HIGHLIGHTER PENTHE REMARKABLE KATHERINESilver Lion Campaign
OGILVY, ChicagoUSASC JOHNSONKIWI SHOE CAREHEMINGWAYSilver Lion Campaign
OGILVY, ChicagoUSASC JOHNSONKIWI SHOE CARELINCOLNSilver Lion Campaign
OGILVY, ChicagoUSASC JOHNSONKIWI SHOE CAREALISilver Lion Campaign
OGILVY, ChicagoUSASC JOHNSONKIWI SHOE CAREEARHARTSilver Lion Campaign
GREY MENA, DubaiUNITED ARAB EMIRATESTHE LEGO GROUPCORPORATE IMAGECARSilver Lion Campaign
GREY MENA, DubaiUNITED ARAB EMIRATESTHE LEGO GROUPCORPORATE IMAGEPLANESilver Lion Campaign
GREY MENA, DubaiUNITED ARAB EMIRATESTHE LEGO GROUPCORPORATE IMAGETRAINSilver Lion Campaign
OGILVY GROUP THAILAND, BangkokTHAILANDTHERMOS (SINGAPORE) PTC LTD.THERMOSPOLYESTERSilver Lion Campaign
OGILVY GROUP THAILAND, BangkokTHAILANDTHERMOS (SINGAPORE) PTC LTD.THERMOSWOOLSilver Lion Campaign
OGILVY GROUP THAILAND, BangkokTHAILANDTHERMOS (SINGAPORE) PTC LTD.THERMOSCASHMERESilver Lion Campaign
LOLA MULLENLOWE, MadridSPAINBURGER KINGBURGER KINGBK CLOWNSilver Lion Campaign
LOLA MULLENLOWE, MadridSPAINBURGER KINGBURGER KINGBK CLOWN 2Silver Lion Campaign
LOLA MULLENLOWE, MadridSPAINBURGER KINGBURGER KINGBK CLOWN 3Silver Lion Campaign
LOLA MULLENLOWE, MadridSPAINBURGER KINGBURGER KINGBK CLOWN 4Silver Lion Campaign
McCANN SPAIN , MADRIDSPAINALDIALDITOMATOESSilver Lion Campaign
McCANN SPAIN , MADRIDSPAINALDIALDIBERRIESSilver Lion Campaign
DAVID, MiamiUSABURGER KINGBURGER KINGMCMANSIONSSilver Lion Campaign
DAVID, MiamiUSABURGER KINGINSTITUTIONALPRESIDENTSilver Lion Campaign
DAVID, MiamiUSABURGER KINGINSTITUTIONALCOOSilver Lion Campaign
DENTSU INC., TokyoJAPANHOKKOKU SHIMBUN INC.THE 101ST HIGH SCHOOL SUMO TOURNAMENTSUMO GIRLSSilver Lion
CARNE PERU, LimaPERUCAMP MARKETING CONGRESSCAMP MARKETING CONGRESSKFC`S FOLLOWERSSilver Lion Campaign
CARNE PERU, LimaPERUCAMP MARKETING CONGRESSCAMP MARKETING CONGRESSSTARBUCKS´ FOLLOWERSSilver Lion Campaign
CARNE PERU, LimaPERUCAMP MARKETING CONGRESSCAMP MARKETING CONGRESSADIDAS`S FOLLOWERSSilver Lion Campaign
MULLENLOWE SSP3, BogotáCOLOMBIAEL TIEMPO NEWSPAPEREL TIEMPO NEWSPAPERRUSSIASilver Lion Campaign
MULLENLOWE SSP3, BogotáCOLOMBIAEL TIEMPO NEWSPAPEREL TIEMPO NEWSPAPERVENEZUELASilver Lion Campaign
MULLENLOWE SSP3, BogotáCOLOMBIAEL TIEMPO NEWSPAPEREL TIEMPO NEWSPAPERU.S.A.Silver Lion Campaign
MULLENLOWE SSP3, BogotáCOLOMBIAEL TIEMPO NEWSPAPEREL TIEMPO NEWSPAPERTURKEYSilver Lion Campaign
Y&R PRAGUECZECH REPUBLICREPORTER MAGAZINEREPORTER MAGAZINEQUESTIONING RADICALISMSilver Lion Campaign
Y&R PRAGUECZECH REPUBLICREPORTER MAGAZINEREPORTER MAGAZINEQUESTIONING NEO-NAZISMSilver Lion Campaign
Y&R PRAGUECZECH REPUBLICREPORTER MAGAZINEREPORTER MAGAZINEQUESTIONING WARSilver Lion Campaign
DDB SOUTH AFRICA, JohannesburgSOUTH AFRICACOMMISSION FOR GENDER EQUALITYCOMMISSION FOR GENDER EQUALITYFRASIERSilver Lion Campaign
DDB SOUTH AFRICA, JohannesburgSOUTH AFRICACOMMISSION FOR GENDER EQUALITYCOMMISSION FOR GENDER EQUALITYETHANSilver Lion Campaign
DDB SOUTH AFRICA, JohannesburgSOUTH AFRICACOMMISSION FOR GENDER EQUALITYCOMMISSION FOR GENDER EQUALITYERICSilver Lion Campaign
DDB SOUTH AFRICA, JohannesburgSOUTH AFRICACOMMISSION FOR GENDER EQUALITYCOMMISSION FOR GENDER EQUALITYSTEVESilver Lion Campaign
WIEDEN+KENNEDY, PortlandUSAKFCKFCKFC | ROMANCE NOVEL | MOTHER'S DAYSilver Lion
HEIMAT, BerlinGERMANYHORNBACH AGHORNBACHHORNBACH "WERKSTÜCK EDITION 001"Silver Lion
UTERO.PE, Lima / CIRCUS GREY PERU, LimaPERUUTERO.PENEWS SITETHE LAVA JATO ALBUMSilver Lion
POWA, Johannesburg / JOE PUBLIC UNITED, JohannesburgSOUTH AFRICAPEOPLE OPPOSING WOMEN ABUSEPEOPLE OPPOSING WOMEN ABUSETHE NEWS YOU NEED TO SEESilver Lion
AREA 23, AN FCB HEALTH NETWORK COMPANY, New YorkUSACHANGE THE REFPOSTS INTO LETTERSPOSTS INTO LETTERSSilver Lion
TBWA\MEDIA ARTS LAB, Los AngelesUSAAPPLEIPHONEPORTRAIT MODE COVERSSilver Lion
McCANN BARCELONA / McCANN SPAIN , MADRIDSPAINALDIALDIFRESH PRINTSSilver Lion
Y&R PARIS, Paris / RED FUSE, ParisFRANCECOLGATECOLGATE MAXWHITE ONEBRING BACK JOHNBronze Lion Campaign
Y&R PARIS, Paris / RED FUSE, ParisFRANCECOLGATECOLGATE MAXWHITE ONEBRING BACK CLAIREBronze Lion Campaign
Y&R PARIS, Paris / RED FUSE, ParisFRANCECOLGATECOLGATE MAXWHITE ONEBRING BACK MARYBronze Lion Campaign
Y&R DUBAIUNITED ARAB EMIRATESCOLGATETOOTHPASTECHRISTMAS TURKEYBronze Lion Campaign
Y&R DUBAIUNITED ARAB EMIRATESCOLGATETOOTHPASTEMOROCCAN LAMB CHOPSBronze Lion Campaign
Y&R DUBAIUNITED ARAB EMIRATESCOLGATETOOTHPASTEFILET MIGNONBronze Lion Campaign
CHEIL WORLDWIDE, Hong KongHONG KONGJBL (ITECT LTD)HEADPHONESBLOCK OUT THE CHAOS: WORLD LEADERSBronze Lion Campaign
CHEIL WORLDWIDE, Hong KongHONG KONGJBL (ITECT LTD)HEADPHONESBLOCK OUT THE CHAOS: FOOTBALL MANAGERSBronze Lion Campaign
ALMAPBBDO, São PauloBRAZILALPARGATASHAVAIANASOBronze Lion Campaign
ALMAPBBDO, São PauloBRAZILALPARGATASHAVAIANASYBronze Lion Campaign
ALMAPBBDO, São PauloBRAZILALPARGATASHAVAIANASJBronze Lion Campaign
MOMA PROPAGANDA, São PauloBRAZILMIZUNOWAVEKNITMIZUNO WAVEKNIT STRING ADSBronze Lion
ARTPLAN, São PauloBRAZILETNAINSTITUTIONALDO IT YOURSELF MONETBronze Lion Campaign
ARTPLAN, São PauloBRAZILETNAINSTITUTIONALDO IT YOURSELF RENOIRBronze Lion Campaign
GREY BRAZIL, São PauloBRAZILSEKRON SECURITY SYSTEMSHOME SECURITYRELIGIONBronze Lion Campaign
GREY BRAZIL, São PauloBRAZILSEKRON SECURITY SYSTEMSHOME SECURITYWHITE SUPREMACISTSBronze Lion Campaign
GREY BRAZIL, São PauloBRAZILSEKRON SECURITY SYSTEMSHOME SECURITYPOLLUTIONBronze Lion Campaign
DDB, GuaynaboPUERTO RICOVOLVO PUERTO RICOVOLVO CX90BLUEBronze Lion Campaign
DDB, GuaynaboPUERTO RICOVOLVO PUERTO RICOVOLVO CX90BROWNBronze Lion Campaign
DDB, GuaynaboPUERTO RICOVOLVO PUERTO RICOVOLVO CX90GRAYBronze Lion Campaign
COMMONWEALTH//McCANN, DetroitUSAGENERAL MOTORSCHEVROLETSILVERADO: THEN AND NOW 1Bronze Lion Campaign
COMMONWEALTH//McCANN, DetroitUSAGENERAL MOTORSCHEVROLETSILVERADO: THEN AND NOW 2Bronze Lion Campaign
COMMONWEALTH//McCANN, DetroitUSAGENERAL MOTORSCHEVROLETSILVERADO: THEN AND NOW 3Bronze Lion Campaign
TBWA\THAILAND, BangkokTHAILANDMCDONALD'SMCDONALD'S 24 HOURSTHE MEETINGBronze Lion Campaign
TBWA\THAILAND, BangkokTHAILANDMCDONALD'SMCDONALD'S 24 HOURSROOFTOP SOCCERBronze Lion Campaign
TBWA\THAILAND, BangkokTHAILANDMCDONALD'SMCDONALD'S 24 HOURSDESIGNERBronze Lion Campaign
PROLAM Y&R, SantiagoCHILEEL MOSTRADORNEWSPAPERPOPEBronze Lion
DENTSU INC., TokyoJAPANKOBE SHIMBUNDISASTER PREVENTIONEMERGENCY COLLECTIBLESBronze Lion
MERCADO McCANN, Buenos AiresARGENTINASHUTTERSTOCKSHUTTERSTOCKTRIANGLESBronze Lion Campaign
MERCADO McCANN, Buenos AiresARGENTINASHUTTERSTOCKSHUTTERSTOCKCIRCLESBronze Lion Campaign
MERCADO McCANN, Buenos AiresARGENTINASHUTTERSTOCKSHUTTERSTOCKSQUARESBronze Lion Campaign
OGILVY BRASIL, São PauloBRAZILFORBES BRASILFORBES MAGAZINEJENNY BEZOSBronze Lion Campaign
OGILVY BRASIL, São PauloBRAZILFORBES BRASILFORBES MAGAZINELARA PAGEBronze Lion Campaign
OGILVY BRASIL, São PauloBRAZILFORBES BRASILFORBES MAGAZINEELLEN MUSKBronze Lion Campaign
ISOBAR BRAZIL, São PauloBRAZILSAMSUNGSAMSUNGTECH GIRLS - DUMB INVENTIONS - DOUBLE BIKEBronze Lion Campaign
ISOBAR BRAZIL, São PauloBRAZILSAMSUNGSAMSUNGTECH GIRLS - DUMB INVENTIONS - HATBronze Lion Campaign
ISOBAR BRAZIL, São PauloBRAZILSAMSUNGSAMSUNGTECH GIRLS - DUMB INVENTIONS - CHICKENBronze Lion Campaign
AREA 23, AN FCB HEALTH NETWORK COMPANY, New YorkUSANATIONAL ORGANIZATION FOR VICTIM ASSISTANCEVICTIM ADVOCACYTHE RAPE TAXBronze Lion
ARCO PUBLICIDAD, San JuanPUERTO RICONUYORICAN BÁSQUET (PROYECTO CHIRINGA PRODUCTIONS)NUYORICAN BÁSQUET DOCUMENTARYEL MUNDO NEWSPAPERBronze Lion
ALMAPBBDO, São PauloBRAZILMARS PETWHISKASTHE CURIOUS CAT BOOKBronze Lion
Y&R DUBAIUNITED ARAB EMIRATESINTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINAINTERRELIGIOUS DIALOGUEONE BOOK OF ARTBronze Lion
Y&R BRAZIL, São PauloBRAZILLGLG HOME SECURITY CAMERASUNNOTICEDBronze Lion
McCANN INDIA, MumbaiINDIAHARPICBATHROOM CLEANING LIQUIDFIVE STATUS WORDSBronze Lion


Here’s a reminder of the 2018 Print & Publishing Lions shortlists in full.


The Festival of Creativity runs from 18 to 22 June 2018, with Cinemark the local representatives of Cannes Lions for SA. Visit www.canneslions.com/ and our Cannes Lions special section for more information.

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