Cannes Lions Special Section

#CannesLions2018: Mobile Lions winners!

The 65th annual Cannes Lions Festival of Creativity continued on 19 June with the 2018 Cannes Mobile Lions announced during the Communication award ceremony.
The 2018 Cannes Mobile Lions Grand Prix winner: Grey Brazil for Reclame Aqui's 'Corruption Detector'.
The 2018 Cannes Mobile Lions Grand Prix winner: Grey Brazil for Reclame Aqui's 'Corruption Detector'.

Winners of the Cannes Lions Communication track were announced and the Cannes Lions’ opening award ceremony held at the Palais on Tuesday, 19 June from 7pm.

The Mobile Lions celebrate device-driven creativity, designed for portable platforms. Work where a hand-held or wearable environment is integral to the idea and enables key aspects of the execution.

Jay Morgan, innovations director for The Monkeys, is the 2018 Mobile Lions jury president.

Magnificent Mobile


This year, the Mobile Lions Grand Prix went to Grey Brazil for Reclame Aqui's 'Corruption Detector'.



View the full table of winning work below:

2018 Cannes Mobile Lions winners


EntrantCountryClientProductTitleAward
GREY BRAZIL, São PauloBRAZILRECLAME AQUIVIGIE AQUICORRUPTION DETECTORGrand Prix
R/GA LONDON / SNAPTIVITY, LondonUNITED KINGDOMSNAPTIVITYSNAPTIVITYSNAPTIVITYGold Lion
SAMSUNG ELECTRONICS BENELUX, Amsterdam / CHEIL WORLDWIDE, AmsterdamTHE NETHERLANDSSAMSUNG BENELUX B.V.SMARTPHONESAMSUNG SMARTSUITGold Lion
MULLENLOWE SSP3, BogotáCOLOMBIAMINISTRY OF COMMUNICATIONS & TECHNOLOGYVIVE DIGITAL PROGRAMMY LINEGold Lion
FCB/SIX, TorontoCANADAPFLAG CANADAPFLAG CANADADESTINATION PRIDEGold Lion
R/GA LONDON / SNAPTIVITY, LondonUNITED KINGDOMSNAPTIVITYSNAPTIVITYSNAPTIVITYGold Lion
adam&eveDDB, LondonUNITED KINGDOMCYBERSMILECYBERSMILE#TrollingisUgly Gold Lion
MULLENLOWE SSP3, BogotáCOLOMBIAMINISTRY OF COMMUNICATIONS & TECHNOLOGYVIVE DIGITAL PROGRAMMY LINEGold Lion
GREY BRAZIL, São PauloBRAZILRECLAME AQUIVIGIE AQUICORRUPTION DETECTORGold Lion
COLENSO BBDO, AucklandNEW ZEALANDMARSPEDIGREESELFIESTIXGold Lion
ENEL ROMANIA, Bucharest / PUBLICIS ROMANIA, BucharestROMANIAENEL ROMANIA-THE NEST ADDRESSSilver Lion
McCANN NEW YORKUSANATIONAL GEOGRAPHICNATGEOASTRONAUT REALITY HELMETSilver Lion
MULLENLOWE SSP3, BogotáCOLOMBIAMINISTRY OF COMMUNICATIONS & TECHNOLOGYVIVE DIGITAL PROGRAMMY LINESilver Lion
BBDO TORONTOCANADACANADIAN PARALYMPIC COMMITTEETHE PYEONGCHANG 2018 PARALYMPIC WINTER GAMESTHE PARALYMPIC NETWORK Silver Lion
TBWA\MEDIA ARTS LAB, Los AngelesUSAAPPLEINSTAGRAMWELCOME TO @APPLESilver Lion
COLENSO BBDO, AucklandNEW ZEALANDMARSPEDIGREESELFIESTIXSilver Lion
HAKUHODO INC., TokyoJAPANNTT DOCOMO, INC.D MAGAZINE24/7 NEWSCASTERSilver Lion
BBDO PARISFRANCEPEDIGREECHARITYDOGS FOR DOGSSilver Lion
WIEDEN+KENNEDY, LondonUNITED KINGDOMNIKENIKENOTHING BEATS A LONDONERSilver Lion
adam&eveDDB, LondonUNITED KINGDOMCYBERSMILECYBERSMILE#TrollingisUgly Silver Lion
FCB/SIX, TorontoCANADAPFLAG CANADAPFLAG CANADADESTINATION PRIDESilver Lion
VML, Kansas CityUSAPEPSICOGATORADEBEAT THE BLITZSilver Lion
BBDO NEW YORKUSABACARDIBACARDISNAPCHAT MUSIC VIDEOBronze Lion
VML, Kansas CityUSAPEPSICOGATORADEBEAT THE BLITZBronze Lion
SPINIFEX GROUP, Los Angeles / ROCKET ENTERTAINMENT, LondonUSAROCKET ENTERTAINMENTFAREWELL YELLOW BRICK ROAD TOURELTON JOHN LEGACYBronze Lion
McCANN NEW YORKUSANATIONAL GEOGRAPHICNATGEOASTRONAUT REALITY HELMETBronze Lion
HAVAS DÜSSELDORFGERMANYRADIO.DE GMBHRADIO PLATFORM RADIO.NETFOOTBALLPENBronze Lion
N=5, AmsterdamTHE NETHERLANDSKPNTELECOMKPN SAFE LOCKBronze Lion
whiteGREY MELBOURNEAUSTRALIAMISSING PERSONS ADVOCACY NETWORKMISSING PERSONS ADVOCACY NETWORKINVISIBLE FRIENDSBronze Lion
SAMSUNG ELECTRONICS BENELUX, Amsterdam / CHEIL WORLDWIDE, AmsterdamTHE NETHERLANDSSAMSUNG BENELUX B.V.SMARTPHONESAMSUNG SMARTSUITBronze Lion
GEOMETRY GLOBAL, MoscowRUSSIATELE2RAIN-POWERED 4G-ROUTERRAIN WI-FIBronze Lion
N=5, AmsterdamTHE NETHERLANDSKPNTELECOMKPN SAFE LOCKBronze Lion
COLENSO BBDO, AucklandNEW ZEALANDMARSPEDIGREESELFIESTIXBronze Lion
R/GA NEW YORKUSAVERIZONVERIZON WIRELESSVERIZON - WHAT YOU MISSEDBronze Lion
GOODBY SILVERSTEIN & PARTNERS, San FranciscoUSAXFINITYXFINITY MOBILEDATA INTO DOLLARSBronze Lion
adam&eveDDB, LondonUNITED KINGDOMCYBERSMILECYBERSMILE#TrollingisUgly Bronze Lion
DAVID, MiamiUSABURGER KINGWHOPPEREMOJI WHOPPERBronze Lion
R/GA PORTLANDUSAJORDAN BRANDNIKE AIR JORDAN III TINKER SNEAKERSA/R JORDANBronze Lion
BBDO NEW YORKUSASANDY HOOK PROMISESANDY HOOK PROMISELIVE MOMENT OF SILENCEBronze Lion
AREA 23, AN FCB HEALTH NETWORK COMPANY, New YorkUSANY–PRESBYTERIAN HOSPITALCRISIS TEXT LINETXT 2 HELPBronze Lion
TOYOTA USA, Plano / SAATCHI & SAATCHI TOYOTA AGENCY, Torrance / DENTSU INC., TokyoUSATOYOTA MOTOR CORPORATIONTOYOTA BRAND@SEELIKEMENNABronze Lion
WEBER SHANDWICK, New YorkUSASTUDYTRACKSEDUCATIONAL APPSTUDYTRACKSBronze Lion
GREY BRAZIL, São PauloBRAZILRECLAME AQUIVIGIE AQUICORRUPTION DETECTORBronze Lion


Here’s a reminder of the 2018 Mobile Lions shortlists in full.


The Festival of Creativity runs from 18 to 22 June 2018, with Cinemark the local representatives of Cannes Lions for SA. Visit www.canneslions.com/ and our Cannes Lions special section for more information.

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