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#CannesLions2016: Direct Lions winners!

The Cannes Direct Lions award ceremony resulted in 75 awards in total from the shortlist of 293...
#CannesLions2016: Direct Lions winners!

The Grand Prix Direct Lion went to Ingo Stockholm for their work on the Swedish Tourist Association's 'The Swedish Number' in the Travel, Transport & Leisure category.

This idea transcended tourism, becoming a demonstration of the country’s 250-year commitment to freedom of speech. “It’s refreshing to see a campaign that unites 9.5 million global brand ambassadors through the most direct form of communication: a one-to-one phone call,” said Mark Tutssel, Direct Lions Jury President.

View the full table of winning work below:

All the 2016 Direct Lions winners


TitleClientProductEntrant CompanyCountryPrize
A01 (Food & Drinks )
BREWTROLEUMHEINEKEN NEW ZEALANDDB EXPORTCOLENSO BBDO AucklandNEW ZEALANDGold Lion
THE FAIREST NIGHT OF ALLAB INBEVANDES BEERDEL CAMPO SAATCHI & SAATCHI Buenos AiresARGENTINASilver Lion
#LEBIGSWIMHEINEKENKRONENBOURG 1664OGILVY & MATHER LONDON UNITED KINGDOMBronze Lion
A02 (Fast Moving Consumer Goods )
ADVICE WIPESTOMMEE TIPPEETOMMEE TIPPEE ADVICE WIPESMcCANN NEW YORK New YorkUSABronze Lion
#DADDOPANTENEPANTENE HAIR CAREGREY NEW YORK USAGold Lion
A03 (Durable Consumer Goods)
THE BABY STROLLER TEST-RIDE BY CONTOURSCONTOURS STROLLERSBABY STROLLERSFCB CHICAGO USASilver Lion
A05 (Retail, e-Commerce, Restaurants & Fast Food Chains)
#OPTOUTSIDEREIREIVENABLES BELL & PARTNERS San FranciscoUSAGold Lion
LE BONLIDLDISCOUNT FOODINGO StockholmSWEDENBronze Lion
BEES CAN FIND SUGAR WHERE YOU LEAST SUSPECT ITNÁŠ GRUNTNÁŠ GRUNT - SHOPS WITH HONEST PRODUCTS FROM NATURAL INGREDIENTSMcCANN ERICKSON PRAGUE CZECH REPUBLICBronze Lion
SUGAR DETOXINTERMARCHÉINTERMARCHÉMARCEL ParisFRANCEGold Lion
A06 (Travel, Transport & Leisure)
THE SWEDISH NUMBERSWEDISH TOURIST ASSOCIATIONTOURISMINGO StockholmSWEDENGrand Prix
VAN GOGH BNBART INSTITUTE OF CHICAGOVAN GOGH "BEDROOMS" EXHIBITLEO BURNETT CHICAGO USASilver Lion
A07 (Media & Publications)
UNFORGOTTEN SOLDIERSSKY TELEVISION NEW ZEALANDHISTORY CHANNELDDB GROUP NEW ZEALAND AucklandNEW ZEALANDBronze Lion
A08 (Financial Products & Services)
FAST FORWARD.GEICOINSURANCETHE MARTIN AGENCY RichmondUSABronze Lion
POCKET MONEY — EQUAL FUTURE ANZANZ BANKTBWA MELBOURNE AUSTRALIABronze Lion
A09 (Business Products & Services)
ENDLESS POSSIBILITIESGETTY IMAGESGETTY IMAGESALMAPBBDO São PauloBRAZILBronze Lion
A11 (Corporate Image)
THE PAYBACK DINNERRECLAME AQUIRECLAME AQUIGREY BRAZIL São PauloBRAZILBronze Lion
A12 (Public Health & Safety)
MANBOOBSMACMABREAST CANCER AWARENESSDAVID Buenos AiresARGENTINAGold Lion
A13 (Public Sector & Awareness Messages)
CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.PINK RIBBON GERMANYBREAST CANCER AWARENESSDDB GROUP GERMANY BerlinGERMANYBronze Lion
REWORDHEADSPACEREWORD WEB APPLICATONLEO BURNETT MELBOURNE AUSTRALIABronze Lion
A14 (Charities & Appeals)
LEGALLY BRIDEKAFAWOMEN'S RIGHTS NGOLEO BURNETT BEIRUT LEBANONBronze Lion
THE ART HEIST FOR GOODWATERISLIFECHARITYDEUTSCH New YorkUSABronze Lion
SAVING AFRICA'S LAST WILD RHINOS, BY POISONING THEM.RHINO RESCUE PROJECTWILDLIFE CONSERVATIONOGILVY & MATHER VIETNAM Ho Chi Minh CityVIETNAMSilver Lion
B02 (Dimensional Mailing)
THE TEAR-OPEN-MAILING FOR "MEIN KAMPF - AGAINST RACISM"GESICHT ZEIGEN! AN ASSOCIATION ENCOURAGING PEOPLE TO STAND AGAINST RACISM IN GERMEIN KAMPF - AGAINST RACISMOGILVY GERMANY FrankfurtGERMANYSilver Lion
B03 (Use of Ambient Media: Small Scale)
PROTECTIVE BUCKETLA FABRILPERLA SOFTGREY BRAZIL São PauloBRAZILBronze Lion
SUGAR DETOXINTERMARCHÉINTERMARCHÉMARCEL ParisFRANCESilver Lion
B04 (Use of Ambient Media: Large Scale)
UNFORGOTTEN SOLDIERSSKY TELEVISION NEW ZEALANDHISTORY CHANNELDDB GROUP NEW ZEALAND AucklandNEW ZEALANDBronze Lion
GIGA SELFIETOURISM AUSTRALIASIGHTSEEINGTBWA\HAKUHODO TokyoJAPANBronze Lion
VAN GOGH BNBART INSTITUTE OF CHICAGOVAN GOGH "BEDROOMS" EXHIBITLEO BURNETT CHICAGO USASilver Lion
SURVIVAL BILLBOARDMICROSOFTXBOX / TOMB RAIDERMcCANN LONDON UNITED KINGDOMGold Lion
THE BABY STROLLER TEST-RIDE BY CONTOURSCONTOURS STROLLERSBABY STROLLERSFCB CHICAGO USABronze Lion
CALL BRUSSELSVISIT BRUSSELSVISIT BRUSSELSAIR BrusselsBELGIUMBronze Lion
B05 (Use of Broadcast)
LE BONLIDLDISCOUNT FOODINGO StockholmSWEDENSilver Lion
#DADDOPANTENEPANTENE HAIR CAREGREY NEW YORK USASilver Lion
B06 (Use of Print or Standard Outdoor )
COMING SOONRAISING THE ROOFRAISING THE ROOFLEO BURNETT TORONTO CANADABronze Lion
THE DAILY CATCHMETROTHE DAILY CATCHSERVICEPLAN MunichGERMANYSilver Lion
MCWHOPPERBURGER KINGMCWHOPPERY&R NZ AucklandNEW ZEALANDGold Lion
C01 (Use of Digital Platforms)
DONATION ICONSOXFAMDONATION ICONSRKCR/Y&R LondonUNITED KINGDOMBronze Lion
C02 (Use of Mobile )
SLOW DOWN GPSIF INSURANCEINSURANCEFORSMAN & BODENFORS GothenburgSWEDENSilver Lion
THE SWEDISH NUMBERSWEDISH TOURIST ASSOCIATIONTOURISMINGO StockholmSWEDENSilver Lion
DONATE THE BARSATADOSBLACK BARSJ. WALTER THOMPSON BRAZIL São PauloBRAZILBronze Lion
IN-A-SNAPLOWE'SLOWE'SBBDO New YorkUSABronze Lion
C03 (Use of Social Platforms)
#COMEONINTHE SYDNEY OPERA HOUSETHE SYDNEY OPERA HOUSEDDB SydneyAUSTRALIABronze Lion
THE HASHTAG 500NASCARMOTOR SPORTS/AUTO RACINGOGILVYONE NEW YORK USABronze Lion
CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.PINK RIBBON GERMANYBREAST CANCER AWARENESSDDB GROUP GERMANY BerlinGERMANYBronze Lion
MANBOOBSMACMABREAST CANCER AWARENESSDAVID Buenos AiresARGENTINASilver Lion
C04 (Response / Real-time Activity)
#COMEONINTHE SYDNEY OPERA HOUSETHE SYDNEY OPERA HOUSEDDB SydneyAUSTRALIASilver Lion
#WHOISTHEKINGBURGER KING FRANCEFOODBUZZMAN ParisFRANCESilver Lion
C05 (Co-Creation & User Generated Content )
STRAIGHT OUTTABEATS BY DRE.BEATS BY DRE.R/GA HUSTLE Los AngelesUSAGold Lion
MCWHOPPERBURGER KINGMCWHOPPERY&R NZ AucklandNEW ZEALANDSilver Lion
C06 (Use of New Technology)
DONATION ICONSOXFAMDONATION ICONSRKCR/Y&R LondonUNITED KINGDOMBronze Lion
THE FIELD TRIP TO MARSLOCKHEED MARTINGENERATION BEYONDMcCANN NEW YORK New YorkUSASilver Lion
D01 (Use of Data)
SEA HERO QUESTDEUTSCHE TELEKOMDEUTSCHE TELEKOMSAATCHI & SAATCHI LondonUNITED KINGDOMSilver Lion
THE NEXT REMBRANDTINGINGJ. WALTER THOMPSON AMSTERDAM THE NETHERLANDSSilver Lion
DONATE YOUR DATAWAOOFIBRE BROADBANDUNCLE GREY CopenhagenDENMARKBronze Lion
E01 (Acquisitions)
BREWTROLEUMHEINEKEN NEW ZEALANDDB EXPORTCOLENSO BBDO AucklandNEW ZEALANDGold Lion
THE SWEDISH NUMBERSWEDISH TOURIST ASSOCIATIONTOURISMINGO StockholmSWEDENSilver Lion
E02 (Retention)
THE FAIREST NIGHT OF ALLAB INBEVANDES BEERDEL CAMPO SAATCHI & SAATCHI Buenos AiresARGENTINASilver Lion
HAGGLERSAB INBEVANDES BEERDEL CAMPO SAATCHI & SAATCHI Buenos AiresARGENTINABronze Lion
E03 (Launch / Re-launch)
SURVIVAL BILLBOARDMICROSOFTXBOX / TOMB RAIDERMcCANN LONDON UNITED KINGDOMSilver Lion
RAINBOWSDORITOSDORITOSGOODBY SILVERSTEIN & PARTNERS San FranciscoUSABronze Lion
MA PLACE EST DANS LA SALLEPRODISSENTERTAINMENTFRED & FARID PARIS FRANCEGold Lion
SUGAR DETOXINTERMARCHÉINTERMARCHÉMARCEL ParisFRANCEGold Lion
F02 (Art Direction / Design )
LIVE VINESLOWE'SLOWE'SBBDO New YorkUSABronze Lion
UNFORGOTTEN SOLDIERSSKY TELEVISION NEW ZEALANDHISTORY CHANNELDDB GROUP NEW ZEALAND AucklandNEW ZEALANDSilver Lion
LIFE IS ELECTRICPANASONICPANASONICDENTSU INC TokyoJAPANBronze Lion
F03 (Experience Design)
THE FIELD TRIP TO MARSLOCKHEED MARTINGENERATION BEYONDMcCANN NEW YORK New YorkUSASilver Lion
VAN GOGH BNBART INSTITUTE OF CHICAGOVAN GOGH "BEDROOMS" EXHIBITLEO BURNETT CHICAGO USAGold Lion
THE REAL ICE COLD COCA-COLA.COCA-COLA.COCA-COLAOGILVY & MATHER COLOMBIA BogotáCOLOMBIABronze Lion
THE BABY STROLLER TEST-RIDE BY CONTOURSCONTOURS STROLLERSBABY STROLLERSFCB CHICAGO USASilver Lion
LIFESAVER BACKPACKLUKICHILDREN FRUIT SNACKJ. WALTER THOMPSON COLOMBIA BogotáCOLOMBIABronze Lion
G01 (Integrated Campaign led by Direct )
#OPTOUTSIDEREIREIVENABLES BELL & PARTNERS San FranciscoUSAGold Lion
MCWHOPPERBURGER KINGMCWHOPPERY&R NZ AucklandNEW ZEALANDGold Lion
G02 (Low Budget Campaign)
PAY WITH A CUPCAKEZAPPOSZAPPOS.COMMULLENLOWE BostonUSABronze Lion
CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.PINK RIBBON GERMANYBREAST CANCER AWARENESSDDB GROUP GERMANY BerlinGERMANYBronze Lion


Click here for a reminder of the Cannes Lions 2016 Direct Lions shortlist in full.

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