1. Admen bet 1$ on campaigns they think will be awarded in Cannes

2. All the benefits will finance a free campaign for an NGO, through ACT Responsible
3. Best gamblers will be awarded with creative gifts from our partners: Fotolia, Stabilo, Twitter, Uber...

Project supporters

Moreover, to help us raise funds, top CEOs and CCOs share their own predictions on Guess The Lions!

Peter Ampe (DDB Brussels), Edson Athayde (FCB Lisbon), Emrah Akay (MullenLowe Istanbul), Nicolas Bordas (TBWA\ Europe), Geoffrey Hantson (Happiness Saigon), Jon Lavin (McCANN Madrid), Gustavo Marioni (Shackleton Santiago), Ramzi Moutran (Ogilvy Dubaï), Pascal Nessim (Marcel Paris), Frédéric Raillard and Farid Mokart (Fred & Farid Group), Marcelo Reis and Vinicius Stanzione (Leo Burnett Sao Paulo), Jesus Revuelta (Ogilvy Costa Rica), Darren Richardson (BBDO Germany), Exequiel Rodriguez (RG2 Caracas), Hugo Veiga (AKQA Sao Paulo), Ari Weiss (BBH New York), Stéphane Xiberras (BETC Paris)… and more to come.

For more information, click here.