Pharma Lions

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From the 432 Pharma Lions entries submitted, 25 Lions were awarded, with DigitasLBI New York's "Take it from a Fish" for Astra Zeneca claiming the section's first Grand Prix.

Commenting on the choice, Jury President Rob Rogers, Chief Creative Officer and Co-CEO, Sudler, said that the jury was captivated by the standard of work, which he described as being of greater variety and quality this year and a sign that the competition had come of age.

The Grand Prix winner, he said, "blew the door off the category" and dispelled the myth that a challenging environment was a barrier to ideas. "Regulations don't define creativity. Constraints can sometimes help creativity."

View the full shortlist here, and Grand Prix-winning "Take it from a Fish", embedded below.

Health & Wellness Lions

In another first, Leo Burnett Mexico claimed the country's first ever Grand Prix for Proctor & Gamble Always' "Intimate Words" in the Health & Wellness section, with 61 Lions in total selected from 1,430 entries.

Jury President, Andrew Spurgeon, Executive Creative Director, Langland, UK, said that the campaign provided otherwise silent women with the voice they needed to help protect their health.

"Even more incredible is the capacity for this idea to span women of all ages, and ultimately be passed down the generations. Always has managed to create a legacy by supporting this individual community, which in turn demonstrates the brand's commitment to women the world over. A fantastic example of a brand that seeks to deliver life-changing creativity."

View the full shortlist here, and Grand Prix-winning "Intimate Words", embedded below.

Young Lions Health Award

The winner of the Young Lions Health Award, also launched this year in partnership with UNICEF and Unilever, was announced at tonight's Awards Ceremony. The jury chose the team from Mr. President, Ryan Price and Cece Chu, for their ad 'The Essentials'.

Special Awards

Special Awards included the Lions Health Grand Prix for Good, which was open to Gold Lion-winning entries ineligible for a Grand Prix in their section, as judged by members of the Pharma and Health & Wellness Juries as well as representatives from the United Nations Foundation. Together, they chose FCB INFERNO London's "This Girl Can" for Sport England.

The inaugural Healthcare Agency of the Year was given to Langland, Windsor, second to CDM London and third to Medulla, Mumbai. While the first ever Healthcare Network of the Year went to CDM Group, second to McCann Health and third to Publicis Healthcare Communications Group.

Commenting on all the results announced at the Awards Ceremony, Lions Health Festival Director, Louise Benson, said, "Tonight has shown that the healthcare communications industry is innovating, breaking boundaries and making their mark in creative excellence. We thank the jury for judging with integrity and passion and are pleased that in its second year, Lions Health is providing the arena to recognise the industry's achievements."

The Cannes Pharma Lions winners' table:

The Cannes Health & Wellness Lions winners' table: