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Celebrations continue with the True Location Cup
Makro successfully amplified their 51 Years of Great Savings campaign through utilising Vicinity's Digital Catalogue and True Location Targeting Technology - reaching the right audiences, at the right place.

See how this campaign achieved an overall increase of 18.08% in physical store visits, during the campaign period.
Click below for the full case study.
Makro’s 51 Years of Great Savings Case Study
A special mention to the following people:
Omnicom Media Group: Nyiko Moyana (head of digital), Suzanne Oelofse (digital head Massmart), Mishkah Gieriden (digital campaign specialist), Ongezwa Mafunda (performance specialist)
Vicinity Media: Enje Scherman (business development manager), Mandla Masilela (campaign manager), Chante Naidoo (data strategist)
Keep an eye out on all our platforms for next month’s winner.
- Vicinity Media disrupts DOOH measurement with industry leading data and analytics27 Feb 12:16
- Serve it up, Cape Town! Is your padel serve as pinpoint accurate as our ad-serving tech?11 Dec 11:53
- 10 years of local excellence: A decade of true location targeting and 1st party data21 Oct 09:48
- Real-time wins: How Vicinity Media's omnichannel solution scored Lay's a 32.4% retail boost28 Aug 12:00
- WeatherTrac unleashed: Data and location precision bring Queen Modjadji’s legendary reign to life23 Aug 10:37
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