#CannesLions2017: Entertainment for Music Lions winners!

The 64th annual Cannes Lions Festival of Creativity hosted the Cannes Entertainment for Music Lions award ceremony on 21 June 2017, and SA can hold its head high!

Lions Entertainment for Music is part of the overall Entertainment Lions festival. It celebrates creative musical collaborations and original music content. Entries needed to demonstrate original production, promotion or distribution of music for brands and work where a recording artist or platform is innovatively leveraged to communicate with consumers.

Native VML did just that, with its work for Absolut One Source, with One Source campaign garnering a Silver Lion in the beverages category.

Egg Films Cape Town was also responsible for the production work on Grand Prix-winning ‘Original is never finished’ for Adidas, as Terence Neale directed the work for Johannes Leonardo New York with RSA Films! So, while technically a win for the US, the work was shot in South Africa, by a South African director and South African production company. That sounds like a win to us...


View the full table of winning work below:

Entertainment Lions for Music Winners

EntrantTitleClientProductAward
JOHANNES LEONARDO, New YorkORIGINAL IS NEVER FINISHEDADIDAS ORIGINALSORIGINALSGrand Prix
OGILVY, ParisBLACK MSONY MUSICBLACK MGold Lion
CIRCUS GREY PERU, LimaA LOVE SONG WRITTEN BY A MURDERERVIDA MUJER ORGANIZATIONVIDA MUJERGold Lion
WIEDEN+KENNEDY NEW YORKWE THE PEOPLENIKE AND JORDAN BRANDNIKE AND JORDAN BRANDGold Lion
DDB NEW YORKDREAMWILDLIFE CONSERVATION FILM FESTIVALFILM FESTIVALGold Lion
ALL EXPANDED, BrooklynHOPE INSIDE THE FIREFOREIGN FIELDSMUSIC VIDEOGold Lion
FITZGERALD & CO, AtlantaBUY BACK THE BLOCKCHECKERS & RALLY'SCHECKERSSilver Lion
NATIVE VML, JohannesburgONE SOURCE: CAMPAIGNABSOLUTBEVERAGESSilver Lion
J. WALTER THOMPSON BRAZIL, São PauloMORE THAN 70%INSTITUTO AZMINAINSTITUTO AZMINASilver Lion
WIEDEN+KENNEDY NEW YORKWE THE PEOPLENIKE AND JORDAN BRANDNIKE AND JORDAN BRANDSilver Lion
J. WALTER THOMPSON, LondonBREAK THE ROUTINENCDV (NATIONAL CENTRE FOR DOMESTIC VIOLENCE) AND VICTIM SUPPORTDOMESTIC VIOLENCESilver Lion
HAVAS LIFE, São PauloPARKINSOUNDSTEVA NEUROSCIENCEUNBRANDEDSilver Lion
EMOTICAST, LondonTUNEMOJIEmoticastTUNEMOJISilver Lion
PRETTYBIRD, Culver CityUP&UPCOLDPLAYCOLDPLAYSilver Lion
GREAT GUNS, London / FANCY SHOT, Moscow / VERSUS PICTURESKOLSHIKLENINGRADLENINGRADSilver Lion
YOUTUBE, San Bruno / PASSION PICTURES, London / PARLOPHONE RECORDS, London / ELEVEN MANAGEMENT, LondonGORILLAZ - SATURNZ BARZ (SPIRIT HOUSE)GORILLAZVR/360 MUSIC VIDEOSilver Lion
B-REEL, New YorkOFFICIAL GORILLAZ APPGORILLAZNEW GORILLAZ ALBUMSilver Lion
TBWA\NEBOKO, AmsterdamTHE MAESTROMCDONALD'SMAESTRO BURGERBronze Lion
GREY BRAZIL, São PauloON HOLD MUSIC FESTIVALRECLAME AQUIWORLD CONSUMER RIGHTS DAYBronze Lion
UNIVERSAL MUSIC GROUP & BRANDS, London / HOST SYDNEYSUMMER WONDERLANDAIR NEW ZEALANDNEW ZEALAND AS A SUMMER XMAS DESTINATIONBronze Lion
DDB & TRIBAL WORLDWIDE AMSTERDAMGET THE FLOWVODAFONEVODAFONEBronze Lion
NGO UKRAINE CRISIS MEDIA CENTER (UCMC), KyivWITNESS. COMMEMORATIVE PERFORMANCEPUBLIC INITIATIVE "UKRAINIAN-JEWISH ENCOUNTER" ART PERFORMANCE FOR COMMEMORATION OF THE 75TH ANNIVERSARY OF THE BABYN YAR MASSACREBronze Lion
THE YOUNG ASTRONAUTS, TorontoDRAKE'S VIEWSOCTOBER'S VERY OWNMUSIC ALBUMBronze Lion
SONY MUSIC ENTERTAINMENT SWEDEN, Stockholm / BUD FOX KENT, Stockholm / INDIO, StockholmFUNERAL FOR KENT – SWEDEN’S BIGGEST ROCK BANDSONY MUSIC ENTERTAINMENT SWEDENKENT (SWEDEN'S BIGGEST ROCKBAND)Bronze Lion
SQUEAK E CLEAN PRODUCTIONS, Los Angeles / KENZO, ParisKENZO WORLD- THE NEW FRAGRANCEKENZOFRAGRANCEBronze Lion
72ANDSUNNY, Los Angeles / GOOGLE, Mountain ViewYEAR IN SEARCH 2016GOOGLEGOOGLEBronze Lion
POSSIBLE MOSCOW#HATEPIANO420 CREATIVE ASSOCIATIONSTUDIOBronze Lion
DDB CHICAGOFOLLOWINGSTATE FARMINSURANCEBronze Lion
UNIVERSAL MUSIC, London / adam&eveDDB, LondonBUSTER THE BOXERJOHN LEWISJOHN LEWISBronze Lion
FP7/CAI, CairoTHE LINE UP SONGCOCA COLACOKE RED FMCGBronze Lion
WIEDEN+KENNEDY, PortlandFEEL IT STILLPORTUGAL. THE MANAMERICAN ROCK BANDBronze Lion
CAMPFIRE AT SAPIENTRAZORFISH, New YorkRESISTANCE RADIOAMAZONMAN IN THE HIGH CASTLEBronze Lion
GREAT ADVERTISING GROUP, St. PetersburgAUKTYON ON THE SUNAUKTYONAUKTYON MUSIC BANDBronze Lion

The Festival of Creativity runs from 17-24 June 2017, with Cinemark the official local representative for the Cannes Lions International Festival of Creativity.

Visit the official Cannes Lions website and our Cannes Lions special section for more information.

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