Under the leadership of Sylvain Lonchay (Regional Manager of the Destination Management Company SA and the Cape Town branch of The Event Production Company), the DMC SA will be producing an International Sales Conference and launching Arena's 2005 Swimwear Collection in Madrid, Spain in May 2004.
Arena is the main sponsor of the European Swimming Championships and the launch forms part of a five-day international sales conference, complete with a programme of incentive activities for the delegates. The conference will be attended by 120 CEO's who represent the Arena swimwear brand internationally.
