Advertising Trends






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#BizTrends2021: Change is inevitable, growth is deliberate

The year 2020 will go down in history as one of the watershed moments in our collective history. The year the world was brought to an abrupt halt and life changed overnight, with no return to normal in sight...

By Leigh Tayler 3 Feb 2021

#BizTrends2021: EXCLUSIVE: In conversation with Dion Chang

In advance to Bizcommunity's forthcoming BizTrends2021 event, Jessica Tennant, Bizcommunity's senior editor for Marketing & Media, finds out more about the elusive Dion Chang, founder of Flux Trends and one of South Africa's most respected trend analysts...

By Jessica Tennant 11 Jan 2021

#BizTrends2021: Creativity and technology, the best of both in 2021

Whenever it comes to discussions around digital media, I sometimes feel like I'm coming across as a bit of a Luddite. So, it's important to state at the outset that I think technology plays a significant role in advertising media and it has the potential to add exponential value...

By Brett Morris 6 Jan 2021

#BizTrends2021: The platform isn't going to matter

Nobody saw our current 2020 reality coming and every trend that was predicted for 2020 was pretty much thrown out of the window on 27 March when our country went into lockdown...

By Richard Lord 6 Jan 2021

#BizTrends2021: Innovation and collaboration will shape a more sustainable future for musicians

While Covid-19 has had a significant impact on many industries, musicians were one of the first casualties, as live performances - which represent the biggest and most sustainable income generator for many musicians - came to a complete halt...

By Lindani Ntsibande 6 Jan 2021

#BizTrends2021: The 'blessings' of Covid continue into 2021

It might seem like a strange headline but the truth is that there have been many blessings that we believe will - and should - continue into 2021. Some seriously important changes have taken place in the world of brands and advertising and we expect to see these continue...

By Johanna McDowell 6 Jan 2021

#BizTrends2021: Mergers, acquisitions and deaths of agencies

The Covid-19 pandemic has accelerated a process of mergers in our industry...

By César Vacchiano 6 Jan 2021

#BizTrends2021: Advertising and Covid-19

It is undeniable that the ongoing global pandemic has affected the advertising industry. It has upended the industry's current and future advertising campaign plans and prompted creatives to re-evaluate their strategies to better suit the changing landscape...

By Sibusiso Sitole 6 Jan 2021

Google South Africa reveals trending searches for 2020

Google has revealed the results of its 2020 Year in Search, sharing what the world and South Africans searched for, asked about, looked for, ate and dreamt of exploring in 2020...

9 Dec 2020

Agency Scope Insights: Trends on the path to new world agility

As preparations get underway for the fourth Agency Scope study to begin in May 2021, Johanna McDowell, Scopen partner and director for the UK and South Africa notes that some of the trends seen in the global research will be a barometer for the pressures, proficiencies and pandemic recovery in South Africa...

By Johanna McDowell 26 Nov 2020

Scopen launches Trend Score as marketers look to recover

On 23 October 2020 Scopen, together with the Independent Agency Search and Selection Company (IAS), conducted a virtual launch of Trend Score, a first for South Africa...

24 Nov 2020

Marketers in Latam estimate a period of less than 6 months for the recovery of advertising investment

85% of marketers declare that they have reduced their investment in advertising since the start of the crisis caused by Covid-19, mainly in durable consumption goods, government and NGOs...

By Johanna McDowell 27 Aug 2020

Creativity loves a tight brief - how businesses are using trends to adjust their strategies to fit the new post-normal

Creativity loves a tight brief - in times of crises we can choose to see our new tighter creative brief (that is social, economic and regulatory constraints) as a source of inspiration rather than confinement...

By Bronwyn Williams 30 Jun 2020

#LionsLive: Titanium Lions president Susan Credle's briefing

Simon Cook interviewed the president of the Titanium Lions, FCB's Susan Credle to hear her briefing for 2021...

By Juanita Pienaar 25 Jun 2020

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