Health & Beauty Video South Africa

New Edgars Beauty I’mPerfection ad challenges beauty ideals
The new Edgars Beauty I’mPerfection campaign ad challenges standardised ideals of beauty. Directed by Fausto Becatti of Bioscope Films, the one-minute long ad aims to encourage people to embrace their flaws and imperfections. The ad features an array of boundary-breaking beauties including Matte Jacobs, Lexa Cleo, Smash Afrika, Yasmin Furmie, Charli x Boi and Mihlali Ndamase.
20 Nov 2019 11:14
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