Marketing metrics | Bizcommunity

Marketing metrics | Bizcommunity

News

Source: © 123rf

Marketing

Warc research: A clear customer promise is even more effective in B2B than B2C

15 Aug 2024

Marketing

How can you approach the CFO to argue for greater investment in your brand?

Mary Kyriakidi, Issued by Kantar 31 Jul 2024

OOH

Tractor Outdoor introduces OOH brand lift attribution measurement in SA

Issued by Tractor Outdoor 26 Jul 2024

Provantage launches SA’s first real-time, place-based media audience measurement tool – Protrack

OOH

Provantage launches SA’s first real-time, place-based media audience measurement tool – Protrack

Issued by Provantage 30 Apr 2024

Marketing

Warc's new research unveils the crucial role of brand in enhancing performance marketing effectiveness

15 Sep 2023

Judith Mugeni, co-founder, chief strategist and managing partner of Ganizani Consulting Services, says 2023 is the year of sponsorship and explains how to achieve this successfully

Marketing

#BizTrends2023: The year of sponsorship

Judith Mugeni 11 Jan 2023

Marketing

Data key to reaching customers during tough economic times

Zuko Mdwaba 8 Nov 2022

Long-term digital marketing - the winning strategy

Marketing

Long-term digital marketing - the winning strategy

Issued by Broad Media 13 Sep 2022

Source © Mark Bowden Marketers need to clarify some of the misperceptions about the role of marketing in the boardroom

Marketing

7 steps to clarify the role of marketing in the boardroom

Prof Marius Wait and Dr Beate Stiehler-Mulder 1 Sep 2022

Here's what your marketing leadership should be focused on

Marketing

Here's what your marketing leadership should be focused on

Neil Pursey 28 Feb 2022

Stephane Rogovsky

Digital

IAB SA Digital Influencer Marketing Committee launches Document On Definitions

28 Sep 2021

Loyalty is priceless

Branding

Loyalty is priceless

Issued by Luxury Brands 1 Jun 2020

Business marketing tips during lockdown

Marketing

Business marketing tips during lockdown

Sylvia Schutte 5 May 2020

#BizTrends2020: Creativity in a data lead world

Trends

#BizTrends2020: Creativity in a data lead world

Quanita Salie 8 Jan 2020

#TechBytes 9: Agile Marketing Metrics

ICT

#TechBytes 9: Agile Marketing Metrics

20 May 2019

#TechBytes 8: Implementing agile marketing

Data & Analytics

#TechBytes 8: Implementing agile marketing

13 May 2019

Education

MA(SA) upgrades marketing designations, launches masterclasses, workshops

21 Feb 2017

Marketers, set up your ad agency KPIs to exceed yours!

Marketing

Marketers, set up your ad agency KPIs to exceed yours!

Bandile Ndzishe 27 Jul 2016

Victoria Falls, Zimbabwe

OOH

OOH measurement across Africa explored at PAMRO

19 Jul 2016

Elements of a great content marketing strategy

Marketing

Elements of a great content marketing strategy

Charles Mburugu 6 Jul 2016

Measuring marketing ROI needs new metrics

Marketing

Measuring marketing ROI needs new metrics

29 Feb 2016

Accountability is key to marketing in a recession

Marketing

Accountability is key to marketing in a recession

Noëleen Bruton 27 Aug 2015

Content Marketer's Guide to Analytics released by LSM

Marketing

Content Marketer's Guide to Analytics released by LSM

3 Jun 2015

Andrea Mitchell

Digital

DigiChat with Andrea: Content Marketing

Andrea Mitchell 21 Jan 2015

Measuring your marketing impact

Marketing

Measuring your marketing impact

Charles Stretch 22 Jul 2014

The future of marketing metrics: Customer equity

Marketing

The future of marketing metrics: Customer equity

Lisa Basson 10 Mar 2014

Marketing

The bad image of marketing metrics and how to overcome it

Dunja Kartte 5 Feb 2014

Canada's online banking trends

Banking & Finance

Canada's online banking trends

28 Jul 2011

Training

Sharp to demystify the six myths of retailing

23 Jul 2008

Marketing

Marketing chiefs more challenged than ever before

29 Jun 2006

Marketing

Marketing still not on the balance sheet

Michael Goldman 27 Sep 2005

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