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Been involved in advertising and marketing since 1994. Moved into digital world in 1997, becoming one of the first online media specialists in SA.

Passionate about the potential of convergence and integrated marketing solultions across multiple platforms- the customer journey.

What drives me is keeping up with the way we as people interact with various media, and finding new and innovative ways to reach people in a welcoming rather than intrusive manner, to achieve ROI for marketers.