Profile

Neil is a co-founder and Director of Growth Marketing at Hoorah Digital. He believes that solving problems starts with digging into the data. Neil has championed the principle of using data to drive digital marketing strategies and encouraged the pursuit of simplifying perceived complexity in the field of SEO, paid search, automated marketing and data analytics.
Brand safety: It's about more than fake news

While brands have come under increasing scrutiny for funding fake news sites, however inadvertently, it's not the only online reputational risk they face...

By Neil Pursey 22 Nov 2018

Brands can, and should, ensure that their ads don't appear on fake news sites

A brand's ad appearing on a fake news website can do massive damage to its reputation and, ultimately, its bottom line...

By Neil Pursey 26 Oct 2018

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