Francois van Dyk

Head: Operations - OrnicoGroup
Location:Johannesburg, South Africa


Francois van Dyk, heads up Operations at Ornico, the Brand Intelligence research company. He is part of the management team that has seen Ornico expand across Africa, currently with data resources in 14 countries and employing more than 100 media enthusiasts. He studied and lectured public relations before entering the world of media research. Contact details: Twitter @sbalie
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#BizTrends2021: The impact of the media evolution on PR and communication

Francois van Dyk, head of operations at brand intelligence research company Ornico, tells us what he thinks communicators need to keep in mind for the coming year...

By Francois van Dyk 6 Jan 2021

#BizTrends2020: Three mega trends that will shape the future of PR and communication

When social media appeared in the 2000s it saw the emergence of a whole new digital industry. Many believe that the public relations industry was caught unawares and that they struggled to catch up with the initial opportunities. It is now critical that we prepare for the new wave of changes upon us...

By Francois van Dyk 10 Jan 2020

#BizTrends2019: PR measurement and evaluation trends

The public relations industry has recently seen many challenges. From the rise of "digital PR", social media and fake news, most would agree that the industry needs to rethink many of the basics on which it has always operated...

By Francois van Dyk 25 Jan 2019

[2014 trends] It's time to get the public back in relations

"Next to doing the right thing, the most important thing is to let people know you are doing the right thing." - John D. Rockefeller

By Francois van Dyk 16 Jan 2014

Employment trends for followers and friends (and connections)

A serious dichotomy is haunting the global economy with millions of unemployed people but also millions of positions which can't be filled due to a lack of suitable skills. Hence a few prevalent truths and trends have become apparent when observing the global employment landscape...

By Francois van Dyk, Issued by Ornico 18 Nov 2013

A world in need of trailblazers

The Global Employment Trends for Youth 2013, issued in May 2013 by the International Labour Office (ILO) in Geneva, Switzerland, paints a bleak picture. Titled "A generation at risk" it cites some disturbing numbers, which include 73 million young people without employment this year.

By Francois van Dyk, Issued by Ornico 15 Nov 2013

Why the good guys, or girls, will always win

Socially responsible brands will always outsmart the competition... Doing responsible business encompasses a far broader sense of ideals that affect both internal and external communities.

By Francois van Dyk, Issued by Ornico 23 Sep 2013

The brand, the buzz and the bottom line

It is a well-known adage that in times of economic uncertainty spending is curbed, and as marketers will let you know it is usually the marketing, advertising and communications budget that gets tightened first.

By Francois van Dyk, Issued by Ornico 20 Sep 2013

The practical implementation of real PR measurement...

A global public relations measurement survey done in March 2013 by US-based Ragan Communications and NASDAQ OMX showed an industry that was serious about tackling the problem of accurately measuring the value of public relations.

By Francois van Dyk, Issued by Ornico 6 Aug 2013

Slaying the AVE dragon

In preparation for the PR Measurement Summit held in March 2013 in Washington, DC, Ragan Communications and Nasdaq OMX did a global survey among 1500 public relations professionals on measurement with very interesting results.

By Francois van Dyk, Issued by Ornico 19 Jun 2013

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