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Openfield is a sponsorship marketing consultancy which focuses on providing strategic expertise on sponsorship matters to key corporates, as well as assisting clients with the implementation of these strategies.
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Latest news

Vodacom United Rugby Championship CEO praises South African rugby marketing model
Vodacom United Rugby Championship CEO Martin Anayi has paid glowing tribute to the South African rugby market, adding that the way the country's biggest brands and the four big teams engage with their fans is exactly the model the new competition is striving to perfect. 8 Apr 2022 Read more

Insightopedia: Why the British and Irish Lions Tour needs fans
The significance of the British and Irish Lions Tour is summed up for me by an email a colleague received. An English associate of his was leaving his longstanding job sooner than he would've liked. So when he received this email, he believed it had something to do with this great personal shift. It didn't. It was to ask my colleague his thoughts on whether the tour would go ahead, as he'd spent a great deal of time and money planning the trip as a supporter. 30 Apr 2021 Read more

366 Group signs historic partnership with South Africa's Openfield Marketing
366 Group is delighted to announce a strategic partnership with Openfield Marketing, South Africa's leading Management agency, that will see both companies working closely on Cricket and commercial opportunities around the world. 10 Dec 2020 Read more

Insightopedia: The value of sponsorship
By definition sponsorship is "a form of marketing in which a company pays for the right to be associated with a project or programme", but we know that sponsorship, like most marketing activities, should derive commercial value to the sponsor. 25 Aug 2020 Read more

Insightopedia: Expert lessons on targeting sports fans in multiple languages
Sport plays a significant role in South African culture and speaks a universal language, which breaks down barriers and cuts through income and ethnic divides. 5 Aug 2020 Read more

Insightopedia: Media trends during Covid-19
Media trends have evolved over the years. Digital news and information platforms have become more accessible and popular channels to acquire knowledge and stay informed. 15 Jul 2020 Read more

Insightopedia: Brands collaboration approach, the 'new normal'
How will brands be able to achieve the increased demands for commercial value during this period of diminished marketing budget? There is a solution. 1 Jul 2020 Read more

Power of e-sports keeping fans connected to sport
Worldwide lockdowns due to the Covid-19 pandemic left fans longing to experience the excitement of a live game. Sponsors and rights owners had to find innovative ways to keep the fans' passion for sport alive. Gaming was the best way to connect with fans as amongst others, football, F1 motor racing and rugby created gaming competitions for professional sports people, bringing excitement to fans in the comfort of their homes. 15 Jun 2020 Read more

Insightopedia: Opening of sport in the time of Covid-19
As the world comes back to life with economies re-opening around the world, professional sports leagues have also begun the slow and steady process of getting the ball rolling. 2 Jun 2020 Read more

Insightopedia: Be the light against gender-based violence
Gender-based violence (GBV) in South Africa has been a widespread problem, which disproportionately affects women and girls. It is seemingly systemic and deeply entrenched in institutions, cultures and traditions in South Africa. 18 May 2020 Read more

How to market to sports fans when there is no live sport
The Covid-19 pandemic has presented sports marketers with a challenge, and an opportunity. 31 Mar 2020 Read more

Chippa United take maiden Engen Knockout Challenge crown
The journey continues for Chippa United's emerging stars after they were crowned Engen Knockout Challenge Champions in Port Elizabeth on Sunday, 23 June 2019, at the Glenville Celtic Sports Complex in Gelvandale. 27 Jun 2019 Read more

ICASA's plan for sport a possible red card for the industry
The idea of giving all South Africans free access to major televised sports events is wonderful in theory. But there is always a cost, and ICASA's latest proposed sports broadcasting draft could be a red card for the industry. 3 May 2019 Read more

Happy at Openfield
Happy Ntshingila, previous chief executive officer at SuperSport, has been appointed chairman of leading creative marketing agency, Openfield, effective from 1 November 2018. 6 Nov 2018 Read more

When great brands become family
Vodacom Bulls player Marnitz Boshoff hit the turf at Loftus Versfeld as he has done through so many tackles in his career. Then he got to his knees and laughed, as his young son tackled him again. On this particular Saturday, on the main field that is his office, Boshoff was more than happy to let his younger "opponent" win. 5 Oct 2018 Read more

Seseki Itsweng to lead Openfield into the future
Openfield Marketing is proud to announce that Seseki Itsweng has been appointed Managing Director of Openfield Marketing in South Africa. 17 Nov 2017 Read more

Style ahead of the field at the Sun Met 2018
At a glitzy event launch, 'Style ahead of the Field' was announced as the theme for the 134th edition of the Sun Met, celebrated with G.H. Mumm. 23 Oct 2017 Read more

The race to the Sun Met
The second and much anticipated Sun Met celebrated with G.H. Mumm is back and ready to return to Kenilworth Racecourse on Saturday, 27 January 2018. 12 Sep 2017 Read more

Kagiso Rabada and Shaun Pollock named Nissan brand ambassadors in South Africa
Nissan has named the number one ODI bowler in the world, Kagiso Rabada, and former South African captain and cricket legend, Shaun Pollock, as brand ambassadors to further leverage the company's global sponsorship deal with the International Cricket Council (ICC). 5 Jun 2017 Read more

Openfield to run with PR for the Currie Cup
Openfield has been appointed by SA Rugby to manage and implement the PR and brand activations for the 2017 Currie Cup season. 13 Apr 2017 Read more

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Tel: +27 21 448 7777
Physical Address: Ground Floor, Nolands House, River Park Gloucester Rd, Mowbray, 7700

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Physical Address: Riverview Office Park, Janadel Avenue, Halfway Gardens, Midrand, 1686