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Welcome to the
Abnormal Press Office
We believe it's essential for brands to break their categories in order to have an impact. Our small team packs a big punch as we make it our daily mission to fight the norm.
Are discounting strategies counting towards your brand strategy?
The same way consumers are counting their cents the one minute only to cough up more rands the next, so too are marketers when it comes to calculating the true cost of discounting promotions.
20 Jul 2022
Tel: +27 11 510 9999