A global information service company that delivers the most connected and complete understanding of the evolving omni, global consumer marketplace across 100+ countries.
Benchmark consumer panel provider NielsenIQ South Africa has undertaken an in-depth analysis of the effects of social grants and panel financial incentives on consumer buying patterns which MD Ged Nooy reports has revealed some interesting results... 4 Aug 2022Read more
Consumers are also largely in search of their perfect brand match, with 76% of South African respondents feeling that if they look hard enough, they can find a brand that fits their exact needs
NielsenIQ updates consumer brand preferences -with a focus on small and medium brands - in its latest report
The South African e-commerce sector has exploded over the last two years and to help manufacturers and retailers keep track of this NielsenIQ has established a robust e-commerce data tracking solution in partnership with some of South Africa's largest brick and mortar and online retailers. 3 Jun 2022Read more
Until 26 March 2020, when South Africa entered the Covid-19-induced hard lockdown, the week after the 25th of the month was the busiest week for retailers. Also known as payday week, sales were 11.6% higher than any other week of the month followed by the first week of the month that was 7.6% higher than other weeks. 20 Apr 2022Read more
