Homenewsabout usContact UsWebsite
Welcome to the
NielsenIQ Press Office
A global information service company that delivers the most connected and complete understanding of the evolving omni, global consumer marketplace across 100+ countries.
Follow us:

Latest news

'Pay for play' consumer panels are not in the best interest of SA's retail sector
Benchmark consumer panel provider NielsenIQ South Africa has undertaken an in-depth analysis of the effects of social grants and panel financial incentives on consumer buying patterns which MD Ged Nooy reports has revealed some interesting results... 4 Aug 2022 Read more

NielsenIQ: 58% of South African consumers say they're buying a greater variety of brands than before Covid
  • Consumers are also largely in search of their perfect brand match, with 76% of South African respondents feeling that if they look hard enough, they can find a brand that fits their exact needs
  • NielsenIQ updates consumer brand preferences -with a focus on small and medium brands - in its latest report 22 Jul 2022 Read more

  • Traditional trade triumphs at the tills
    • South African retail sector records R519bn in annual sales
    • Stabilisation in alcohol sales recovery
    • Top manufacturers seeing strong double-digit growth
     15 Jun 2022 Read more

    Fresh data highlights 109% rise in online bread sales
    The South African e-commerce sector has exploded over the last two years and to help manufacturers and retailers keep track of this NielsenIQ has established a robust e-commerce data tracking solution in partnership with some of South Africa's largest brick and mortar and online retailers. 3 Jun 2022 Read more

    South Africa's significant shopping shifts and the data that found them
    Until 26 March 2020, when South Africa entered the Covid-19-induced hard lockdown, the week after the 25th of the month was the busiest week for retailers. Also known as payday week, sales were 11.6% higher than any other week of the month followed by the first week of the month that was 7.6% higher than other weeks. 20 Apr 2022 Read more

    More news...

    Contact NielsenIQ