As part of a broader Kiri campaign that includes print, in-store and product sampling, a converted traditional VW kombi, the model that serves as an ice cream truck, made its successful debut at the recent Pick n Pay Taste of Joburg Show. Sylvia Swart, head of account management at Lowe Bull Johannesburg, explains, "With the branded tasting van, we are able to take product directly to consumers and allow them to make this discovery while they are out and about."
