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In brief OOH South Africa

Creative Accolade winners for April 2016

JCDecaux has announced the top three brands out on the streets demonstrating fundamental creativity and Out of Home excellence as the Creative Accolade winners for April 2016. First prize goes to Eskort for capitalising on a great location to highlight its butchery on a Citilite with clear and simple copy and imagery that provides succinct directional signage. The second prize goes to Lunch Bar for vibrant and contrasting colour work and imagery that needs no more to get the taste buds going. The third prize goes to Coca Cola for its tapestry of sequential creative messaging and imagery that illustrates a variety of Coke moments of happiness at the Sandton Gautrain Station.

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