OUTsurance is sponsoring a new 13-part television series about an unsolved murder in a small town called 'Amalia', written by Chris Barnard, which debuts on M-Net tonight, Thursday, 14 April 2005. OUTsurance marketing manager, Anne Grobler, says they have found that such sponsorships have greatly increased the awareness of the brand: "This has translated into more leads and increased our sales. It is a format that is measurable and works for us."
