Soccer-Laduma has partnered with social photographic portal Thunda.com to photograph South Africa soccer fans, famous for their colourful, eye-catching outfits, at the games and leading into the stadiums. Fans who are snapped are given an advertiser-branded cue card with the www.soccerladuma.co.za URL and shown how to visit the fans gallery on the web or mobisite to view their pictures. The intention is to choose the top 20 or so photos and publish them in the newspaper - and these can also be branded, so the advertiser carries the brand message across all the different Soccer-Laduma platforms - print, web and mobile.
