Subscribe & Follow
Advertise your job vacancies
Trending
-
-
Temu app considered malicious malware in new US lawsuit [Updated]Lindsey Schutters
-
-
-
#YouthMonth: Meet Tribeca Public Relations new facesKarabo Ledwaba
-
Jobs
- Broadcast Media Planner Rosebank
- Paid Social Media /Campaign Specialist Johannesburg
- Digital Account Director Rosebank
- Junior Administrative Assistant Cape Town
- Sport Reporter - Rugby and Cricket Johannesburg
- Team Lead Cape Town
- Graphics Designer - 2D/3D Motion, Print and Digital Johannesburg
- Managing Editor London, Great Britain (UK)
- Chief Sub-Editor London, Great Britain (UK)
- Mid Weight Journalist Johannesburg
PRC develops new media planning tool
The Publisher Research Council (PRC) has developed Media Imperatives (MI), a tool to balance and assign ratings across the entire Target Market (TM). The tool allows users to segment one medium's audience into Light, Medium and Heavy (LMH) users, and cross-tab with LMH users of a second medium.
With this tool, media planners are able to assess whether the planned schedule is actually reaching all segments of the TM with a similar media weight, plus identify the size of each segment and balance the media plan to ensure reach and frequency ratings are equalised across all consumers.
![](/res/img/s.gif)