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Lucky strike for Mamba Media
For the second consecutive year, the animated advertising platform Soccer Warrior is sold out for 2010, announced Primedia Unlimited subsidiary Mamba Media on Friday 12 February 2010. The sequential comic adventure appears weekly in the Daily Sun to promote products, brands and company awareness. The company believes that the fact that advertisers such as Reckitt Benckiser, McDonalds, Fritos and Lucky Star commit a year in advance is evidence that the cartoon platform is an effective media space.
