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A guerrilla strike at congestion
Guerrilla Marketing's latest campaign for Vespa South Africa allowed motorists to experience the benefits of riding a smart stylish Vespa in heavily congested traffic. The protest banners urged one to "stop wasting time", "don't be late", "set yourself free" and "avoid the traffic". Included in the "Guerrilla Protest" was an information brochure reiterating the benefits of owning a Vespa scooter and showcasing the full range and payment options.
