Subscribe & Follow
Trending
#AfricaMonth
Advertise your job vacancies
Jobs
- Copywriter Johannesburg
- Freelance Graphic Designer Tzaneen
- Motsepe Advertising Creative Revolution Germiston
- Social Media Intern (Cape Etc) Cape Town
- Marketing and Executive Administrator Johannesburg
- Junior Social Media Community Coordinator Cape Town
- Digital Marketing Paid Media Manager Cape Town
- Advertising Sales Executive - Travelinfo Johannesburg
- Integrated Producer Gauteng
- Brand Ambassador Musketeer (On Premise Sales & Brand Ambassador) CPT - Southern Suburbs
ASA dismisses growls from vodka producer
The complaint that the new packaging and campaign of Russian Bear (executed by Lowe Bull on behalf of Edward Snell) imitate and exploit those of Smirnoff (done by JWT on behalf of Brandhouse) has been dismissed by the ASA Directorate. The ASA's detailed ruling looked at the shape of the Vodka bottles, as well as the feel of the campaigns, and concluded that the similarities are not such that they point to conscious copying or exploitation of Smirnoff's properties.
