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In brief The Loerie Awards 2007 South Africa

Sign of creative depth

Velocity and partner company Freshwater Films have thirty nine finalists listed in this year's Loerie Awards, spread across TV & Film Advertising, Mixed Media, Experiential and Film Crafts categories. Peter Carr, executive producer at Velocity Films, says, "This is a great result for partner companies Velocity and Freshwater Films. Of course it only takes one ad to win Gold or Grand Prix, but what makes this preliminary result so special is that as many as 11 of our 16 directors are finalists with a spread of commercials for 18 different clients. This is a sign of the creative depth that we strive to offer our clients."

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