Freelancing & 'intellectual property'
How do creatives, without the benefit of agency backing, 'protect' their creative from shady clients? 28 Aug 2003
Should gambling ads be banned?
The National Gambling Bill was tabled in parliament on Wednesday. Among other things, it proposes a ban on casino advertising. 20 Aug 2003
Two Faced Brand Identities
Why do brands sell a lifestyle they don't support? 21 Jul 2003
Strategic Planning
With the outflow of experience from SA, clients are placing junior staff (unfairly) into senior marketing positions. 6 Jul 2003
The ARA and alcohol advertising
The Industry Association for Responsible Alcohol Use (ARA), comprising the major alcohol-producing companies of South Africa, has stated their position on alcohol advertising on their website, www.ara.co.za. 30 Jun 2003
5FM TV campaign ''Go With It''
With 5FM's latest campaign "GO WITH IT", who actually goes with it? 23 Jun 2003
Continued lowering standards for black radio advertisements
Myself and other people that fall within this market have really been offended by the lack of dedication by radio producers and audio directors from ad agencies. 19 Jun 2003
Is Dulux pushing it?
In the latest Dulux advert, a photo of Happy Sindane - the teenager who claims he was abducted from a white family and raised in a township - appears above the tagline: "Any colour you can think of". 18 Jun 2003
Transform or abandon the Loeries
Jabu Mabuza, chairman of the Marketing Federation of South Africa, has called on the industry to transform or abandon the Loeries. 13 Jun 2003
New Opel Campaign
I saw the new Opel Corsa (Classic i think) Tv ad last night and heard some radio ads this morning. It's all comparative ads against the Polo and uses the line "better than Polo" if i remember correctly. 11 Jun 2003
Advertising on Cows! Why not kids?
I read in the Advantage Magazine that a overseas company is selling advertising space on cows!? 5 Jun 2003
Subliminal advertising
After the furore of subliminal advertising a few years ago is it still practised in South Africa? 5 Jun 2003
Are black copywriters ever considered for awards?
It's just that I noticed that there aren't any in all the ads of the month/year. Yet most of these ads are supposed to be talking to Black audiences. 2 Jun 2003
The VW Golf Ad
What do you think of the new VW Golf Ad (the one where the bloke can't get it up, then goes for a spin in his Golf and comes back home ready for action)? 31 May 2003
How many adverts can you squeeze into a cinema full of people waiting to watch the Matrix?!
I admit I did not count but it was about ten too many!!! 28 May 2003
Bus shelter, sweet bus shelter
I find the new Standard Bank adverts on bus shelters quite offensive and I'm quite surprised because of Standard bank being as family orientated as they are. 28 May 2003
Impact of poor Springbok Performance on advertising revenues during World Cup
Will the continuing poor performance of the South African rugby side have a negative impact on advertising revenues during the upcoming World Cup? 27 May 2003
Half-naked ladies - not music to my ears
What is it with hair care and skin care adverts using half naked chicks, doing somersaults and handstands in galeforce wind conditions, to sell their products? 20 May 2003
Done ideas
New Motorola Ad with the guy humming the tune from someone's cellphone which sets off a chain reaction, only to end up back at the original guy. 20 May 2003
Branding kids
Am I the only one to feel uncomfortable with the idea of teaching children to read by flashing brand names at them? 20 May 2003
Fantastic graveyard advert for Axe
While paging through the latest FHM I saw a fantastic advertisement for Axe. It features two girls digging up a dead guy in a cemetary. The line reads "The long lasting Axe Effect." 19 May 2003
Who really makes money in Advertising?
Why is it that Photographers & Directors get paid so much when they are not the ones coming up with the ideas. 14 May 2003
A Landrover for the price of a mag?
Seen Mens Health's wild copy claim? It paves the offroader's way for a merry legal drive... copywriting shortcuts... ouch! 7 May 2003
One liners
When two ads use the same one-liner we know that the advertising industry is running out of ideas. 7 May 2003
Doritos
Should the creative team who did this be beaten and shot? Or just shot? 5 May 2003
'Copywriter killed in highjacking'?
I saw an article today and the headline was "Minister killed in Highjacking" Was this the only highjacking in this country today? 5 May 2003
Worst radio ad of 2003?
The new Elizabeth Arden Mother's Day radio spot is embarassing. 4 May 2003
International commercials lacking
South Africa has some of the best Creative minds in the Advertising business and yet we still have to watch trash from overseas. 29 Apr 2003
BMW's butterflies in the stomach ad.
I was amazed to discover that BMW topped the 'mouse on the steering wheel' ad. 22 Apr 2003
Creative Block?
What is up with the series of adverts that begin with some fool clinking a glass before everybody in the room joins in on the percussion and finally end with cheesy laughter? These all promote entirely different products (Fridges, alcohol, etc) so why are they so similiar? 21 Apr 2003
