Personally I just see it as a good production. The visuals are nice and that's about it. I'm in 5FM's target market and I've asked those around me which are also in their TM and they don't really get the ad and think it is stupid too. Any others feel the same? My girlfriend thought it was a deodorant ad!
5FM campaigns seem to get worse by the year, though at least this time we have visuals.
