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Branding Forums South Africa

Black diamonds fuss

Are you also targeting the "black diamonds"?

much has been said about the term "black diamonds". How accurate is it really in classifying black spenders? Is it just a convenient marketing tag? Why is the white market never grouped another than in the LSM categories? Is this what was once called the emerging market?

Forum created by Silungile Mlambo
Let's do Biz