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Marketing Forums South Africa

Racist campaign - has Vodacom lost its mind?

The new TV campaign is racist and should be taken of the air.

How on earth is Vodacom getting away with its current disgusting and racist TV campaign? The adverts to which I refer portray white men as absolute idiots and are exceptionally distasteful.

As if George and, the oh so very obtuse, Lucky weren't bad enough, we have now been subjected to the ridiculous attack on the ability of white people to dance. Making a mockery of anyone is unacceptable, but to suggest that it is ok to do so based on race, is in very bad taste.

If it is their goal to alienate the white population, thinking that they would thereby appeal to the balance, they are succeeding admirably in the former at least. My company will henceforth boycott Vodacom entirely.

Shame on you Vodacom, surely you can do better?

Forum created by Cyril Conradie



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