Subscribe & Follow
Trending
#AfricaMonth
Advertise your job vacancies
Jobs
- Copywriter Johannesburg
- Freelance Graphic Designer Tzaneen
- Motsepe Advertising Creative Revolution Germiston
- Social Media Intern (Cape Etc) Cape Town
- Marketing and Executive Administrator Johannesburg
- Junior Social Media Community Coordinator Cape Town
- Digital Marketing Paid Media Manager Cape Town
- Advertising Sales Executive - Travelinfo Johannesburg
- Integrated Producer Gauteng
- Brand Ambassador Musketeer (On Premise Sales & Brand Ambassador) CPT - Southern Suburbs
Tap ads damaging the brand?
The new Isca tap ad campaign currently on TV shows taps "so good you won't want to do certain things in front of them" - or some other lame line. Am I alone in thinking that they are damaging the image of the brand?
You have a guy about to use the toilet, who sees his taps 'looking at him' and who then bashfully moves outside to presumably rather take a dump in the garden.
In another ad, a girl is about to remove an unsightly strip of pubic hair from her stomach (never quite seen a spread like that, but anyway) and sees her tap - and yeah, rather chooses to wax in full view of her date...
I haven't seen the third ad, which apparently involves an estate agent showing a property who needs to get rid of unwanted gas. The mind boggles...
What was this company - who apparently produces a very high quality and stylish, expensive product - thinking when they employed an ad agency which applied this lavatorial sense of humour (which can surely only appeal to Beavis and Butthead afficionados, 11-year old boys and Bez Valley tappets) to sell their product?
(And please, before you say, "It made you look didn't it?", taking notice of a brand for all the wrong reasons has never been compelling persuasion to buy the product!)
