I am sure that the Ok believes that their market 'won't understand a real concept', hence this appalling, banal rubbish. It has got client dictation written all over it. Please tell me that an agency hasn't taken responsibility for this step backwards into the dark ages. I wouldn't have considered going to an OK. This advertising ensures I will never set foot into a chain that talks down to consumers so badly. And as for the production values! Yikes - come on people this is 2008, not 1908. It is just horrible. Aghhhh.
Wake up OK, you are not ever going to get back to former glory with this sort of advertising.
