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#ECO19: Is your mobile commerce strategy excluding the mass market?
#ECO19: Is your mobile commerce strategy excluding the mass market?

When you design for mobile, consider what you're building for, and more importantly, who you're building for. The small percentage with beautiful, high-end phones, or for 61% of the market?

By Lauren Hartzenberg 1 day ago

Anja Cavanagh from Focal Points.
Why machine learning is the most important media analysis trend for 2019

Anja Cavanagh from Focal Points elaborates on the importance of media analysis, the state of the industry and talks us through a few trends she predicts for 2019 and beyond...

By Juanita Pienaar 3 days ago

Image ©
If you keep doing that you will go blind

"TV is dead. Have you seen that new John Lewis ad. Pretty cool..."

By Damon Stapleton 3 days ago

#SeamlessSA: A holistic approach to delivering great retail customer experience
#SeamlessSA: A holistic approach to delivering great retail customer experience

Opening her presentation at Seamless Southern Africa, Edcon's Lauren King shared her understanding of customer experience...

By Lauren Hartzenberg 3 days ago

Image source: Gallo/Getty.
Focus shifts to a mobile economy in Africa

Africa is set to be the next big mobile market and the mobile economy is expected to generate more than $150 billion by 2022 to Africa's GDP...

By Josephine Wawira 19 Mar 2019

Screen grab from the ad.
#OrchidsandOnions: Take a bow, McDonald's

And the Onion goes to... Chicken Licken, for its bullying tactics towards a vegan eatery...

By Brendan Seery 19 Mar 2019

The 5 soft skills that will help you become an outstanding video producer
The 5 soft skills that will help you become an outstanding video producer

The producer role is one of the most sought-after in the video industry. It is simultaneously challenging and rewarding, bringing with it both enormous respect and a huge responsibility...

By Jamie Field 19 Mar 2019

#StartupStory: Getting to the core of Algorithm Agency
#StartupStory: Getting to the core of Algorithm Agency

In today's world, almost everything we interact with online has an algorithm at its core. Algorithm Agency takes its name from the core principle that drives all search marketing...

By Evan-Lee Courie 19 Mar 2019

#SeamlessSA: Physical retail needs to step up
#SeamlessSA: Physical retail needs to step up

Traditional brick and mortar retailers still have a future despite the boom in online retail, but they have to be open to change...

By Lauren Hartzenberg 18 Mar 2019

Radio: You don't care about your listeners
Radio: You don't care about your listeners

Chris Jordan writes about the highlights of asking this important question: does your radio station care about the listeners...

By Chris Jordan 15 Mar 2019

Why every brand should focus on organic social media marketing
Why every brand should focus on organic social media marketing

Brian Mechem lists reasons why B2B brands should implement organic social media marketing...

By Brian Mechem 15 Mar 2019

#Newsmaker: Keval Ramraj takes on the world of whisky
#Newsmaker: Keval Ramraj takes on the world of whisky

Keval Ramraj was recently appointed as brand manager for single malts at Pernod Ricard SA. His career in marketing started with an internship at the Durban office where he worked his way up the ranks, and he's determined to take The Glenlivet brand to the country's number one spot...

By Jessica Tennant 15 Mar 2019

#NedbankIMC2019: The tech, the trends and the timeless truths of marketing
#NedbankIMC2019: The tech, the trends and the timeless truths of marketing

Instead of asking how marketing is going to change in 10 years' time, David Duarte, CEO of Treeshake, believes it's a far more valuable question to ask how marketing is going to stay the same. In his words, 'What are the timeless truths of the marketing industry?'

By Jessica Tennant 15 Mar 2019

Eubulus Timothy on new surfing film Deep End
Eubulus Timothy on new surfing film Deep End

Deep End, a new South African film by Eubulus Timothy, is set on the intoxicating shorelines of Durban's Golden Mile and brings one of the world's most popular surfing sites to glorious life...

By Daniel Dercksen 14 Mar 2019

#SeamlessSA: 6 questions to ask if you want more from your store
#SeamlessSA: 6 questions to ask if you want more from your store

Product of the Year South Africa's CEO Preetesh Sewraj shares think points on using design and insights to get more out of your physical stores...

By Lauren Hartzenberg 14 Mar 2019

The 10 commandments of social entrepreneurship
The 10 commandments of social entrepreneurship

There are many businesses that are underpinned by solving problems for the benefit of society at large and out of this has arisen this area of entrepreneurship...

By Silvia De Jager and Lisa Illingworth 13 Mar 2019

#Newsmaker: "I will always be a print girl" - Brand Cartel's Cilla Thompson
#Newsmaker: "I will always be a print girl" - Brand Cartel's Cilla Thompson

Brand Cartel's newly appointed Cilla Thompson tells us what it's like to be the oldest in the team and that all the office is missing is literally a pool and a flamingo. Oh and that she's rubbed shoulders with David Beckham and Antonio Banderas on shoot...

By Jessica Tennant 13 Mar 2019

#WinTechAfrica: Diversity isn't nice. It's crucial
#WinTechAfrica: Diversity isn't nice. It's crucial

Humans are social creatures. It's hardwired in us to communicate, collaborate and lift each other to achieve...

By Doug Woolley 13 Mar 2019

#Newsmaker: Good things come to Brent Lindeque
#Newsmaker: Good things come to Brent Lindeque

The year is off to a great start for Brent Lindeque, founder of South Africa's Good Things Guy, having recently won 'Best South African Blog of the Year' and been named the category winner of 'Social Enterprise and Philanthropy' and the fourth most influential South African in the '100 Most Influential Young South Africans' poll...

By Jessica Tennant 12 Mar 2019

The Purple Cow walking billboards campaign.
#OrchidsandOnions: Kudos for the walking billboards campaign

And Elon Musk scores an Orchid for showing he cares about dogs - but as for Chas Everitt...

By Brendan Seery 12 Mar 2019

Self-made or selfie-made?
Self-made or selfie-made?

At 21, Kylie Jenner is the youngest self-made billionaire ever...

By Raleen Bagg 12 Mar 2019

Controlling a crisis - The ultimate possible disruption
Controlling a crisis - The ultimate possible disruption

Whether a company enjoys the size and stature of Ford, Tiger Brands or KPMG, or is a much smaller enterprise, the fundamentals surrounding reputation and perception remain unchanged, clearly underscoring the absolute need to be prepared for a crisis...

By Jennifer Stein 11 Mar 2019

Marketing Achievement Awards usher in the future of marketing
Marketing Achievement Awards usher in the future of marketing

Director of the Marketing Achievement Awards, Anne Kirkpatrick tells us how the idea came about through a conversation she had with Nando's CEO Geoff Whyte and how this programme fits neatly between other industry-specific programmes...

By Jessica Tennant 11 Mar 2019

Business is too timid with its PR
Business is too timid with its PR

It needs to take control of its public narrative...

By Robert Gentle 8 Mar 2019

Account-based marketing
Account-based marketing

In a post-modern world, team structures should be built around ABM capabilities, effectively breaking down siloed ways of working...

By Maxine Ohayon 8 Mar 2019

The trend of trends
The trend of trends

What is the point of talking about trends? Do they assist our decision-making or are they a badge that we wear to help us feel like we're in the know?

By Jacques du Bruyn 8 Mar 2019

How to crack social media and digital marketing in a rigid business context
How to crack social media and digital marketing in a rigid business context

It's critical that social media managers understand the overall corporate strategy and the company's position so that this guard them when dealing with backlashes...

By Rirhandzu Shengwenyana 8 Mar 2019

Image source: Gallo/Getty
IAB Insight Series: 6 principles of future focus in the digital economy

The IAB Insight Series held the last edition of its Q1 instalment, namely 'The Future of Work', this time focusing on transformation in the digital economy and the principles of future focus...

By Jessica Tennant 8 Mar 2019

Ad industry well-placed to boost SA education
Ad industry well-placed to boost SA education

Our current challenges that include perpetual spoiler Eskom throwing shade at our economy should not distract us from South Africa's impressive achievements...

By Devon Meerholz 7 Mar 2019

Gen Z requires new thinking, fresh approach
Gen Z requires new thinking, fresh approach

Are financial services providers able to cater to the demands of the next generation?...

By Walter van der Merwe 7 Mar 2019

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