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Inside Effie’s winning strategies: The hallmarks of an effective campaign

Danette Breitenbach

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Image by Terry Levin @Bizcommunity.com. AI in Advertising is brought to you by the Association for Communication and Advertising. It examines AI and how it is changing the industry

AI in Advertising: AI - The most pressing challenge to the future of our industry

Jarred Cinman 30 Aug 2024

Source: © 123rf Trust has never mattered in business more than it does today, yet price-based shopping is driving customer behaviour

3 ways to combat AI-generated fake content and build brand trust

Charlie Stewart 19 Aug 2024

Image supplied. Image source: ©ididthat.co Carl Willoughby, chief creative officer TBWA \ Hunt Lascaris and the chairperson of the Creative Circle says we know we as a country can do so much better

#Cannes2024: The new standard

Carl Willoughby 24 Jun 2024

Day one of Cannes Lions has seen a record number of creatives. Seen here is musician John Legend and his model wife Chrissy Teigen. Source: Carl Willoughby.

#Cannes2024: Creative Circle at Cannes - a vibrant return with a record attendance

Carl Willoughby 18 Jun 2024

Source: © 123rf Google AI is reshaping the digital advertising ecosystem. Why now? asks Geoff Cohen, partner - DY/DX

Google's generative AI search is another nail in the content coffin

Geoff Cohen 3 Jun 2024

Widespread adoption of AI is shaping next-gen customer service

Widespread adoption of AI is shaping next-gen customer service

Linda Saunders 26 Apr 2024

#OrchidsandOnions: Audi and Ogilvy's AI-generated ad is a piece of art

#OrchidsandOnions: Audi and Ogilvy's AI-generated ad is a piece of art

Brendan Seery 20 Mar 2024

Image supplied. Ciaran McKivergan, founder and managing director at 8909 looks at how the migration toward subscription-based social media and AR opportunities is going to make life simultaneously easier and tougher for the creative industry

#BizTrends2024: Ciaran McKivergan - The migration toward subscription-based social media and AR opportunities

Ciaran McKivergan 18 Jan 2024

#BizTrends2024: Harnessing the AI opportunity should be done responsibly

#BizTrends2024: Harnessing the AI opportunity should be done responsibly

Kalane Rampai 8 Jan 2024

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