Latest showcases

#OrchidsandOnions: Dove ticks all the right boxes
#OrchidsandOnions: Dove ticks all the right boxes

Timing is good, message is good, and Siya is a great ambassador; Bidvest gesture an example other companies would do well to emulate...

Brendan SeeryBy Brendan Seery 14 Sep 2021

5 post-Covid consumer myths debunked
5 post-Covid consumer myths debunked

Recent Accenture global research shows that 95% of consumers are making significant and lasting changes to how they live, work and shop. South Africa is no different...

John WatlingBy John Watling 8 Jun 2021

Listen up! The next step in the gender equality conversation
Listen up! The next step in the gender equality conversation

Cancelling 'cancel culture' can open further conversations that lead to gender parity, says Procter & Gamble's Cassie Jaganyi...

Cassie JaganyiBy Cassie Jaganyi 3 Mar 2021

#BizTrends2021: Franchising post-Covid - 5 trends to watch
#BizTrends2021: Franchising post-Covid - 5 trends to watch

The franchise industry has proven itself to be resilient, innovative and collaborative, which is why it still survives. But it will need all these qualities, and more, to weather and adapt to what will continue to be a testing time...

Morne CronjeBy Morne Cronje 8 Jan 2021

Connecting with the new natural haircare consumer
Connecting with the new natural haircare consumer

Welcome in the era of the naturalista - the woman who owns her natural beauty and is driving the ever-evolving landscape of natural hair and beauty categories, globally...

Taryn GillBy Taryn Gill 10 Nov 2020

#Anzisha2020: Supreme Sparkle brings beauty services to Cameroon
#Anzisha2020: Supreme Sparkle brings beauty services to Cameroon

As a finalist in the 2020 Anzisha Prize, Agbor-Ebai Nenembou of Cameroon shares more about her startup, Supreme Sparkle, a multifaceted business that offers tailoring, salon and spa services...

Evan-Lee CourieBy Evan-Lee Courie 27 Oct 2020

#Newsmaker: Fara Naomi Macias, new head of marketing at GC Aesthetics
#Newsmaker: Fara Naomi Macias, new head of marketing at GC Aesthetics

With her experience in the aesthetic business in the last eight years Fara Naomi Macias has been able to deliver tremendous results by launching the GCA brand in Mexico in 2014 with distributor Grupo Venta Internacional. Here, Macias shares with us...

Juanita PienaarBy Juanita Pienaar 16 Sep 2020

#OrchidsandOnions: Juju's marketing genius
#OrchidsandOnions: Juju's marketing genius

Many marketing and advertising "gurus" seem to view selling products and services as something akin to waging a military campaign; hence the liberal quoting from Sun Tzu, the Chinese general, philosopher and author of the seminal treatise The Art of...

Brendan SeeryBy Brendan Seery 15 Sep 2020

Screengrab from the Clicks website.
How conducting solid research could have prevented the Clicks fiasco

Percy Shangase, managing owner of Mashuku Marketing Solutions, writes that the repercussions that Clicks is currently undergoing are as a result of not conducting ad-testing, exercising due diligence and at the very least understanding their...

Percy ShangaseBy Percy Shangase 7 Sep 2020

Image source: .
South Africa hits Google with searches for 'face masks' and 'hand sanitizer'

If you're heading to the shops to stock up on supplies this weekend, it could be a busy one. According to data from Google, South Africans will be on the hunt for face masks and hand sanitiser...

Andy WalkerBy Andy Walker 9 Mar 2020

Gareth McPherson, now part of the Virgin Active group.
Newsmaker: Gareth McPherson to lead Virgin Active's new marketing strategy

With Virgin Active's turnaround well underway, the latest addition sees Gareth McPherson from Publicis Machine join the club as CMO...

Jessica TennantBy Jessica Tennant 21 Feb 2020

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