Media Trends

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Microsoft CMO on the transformation of digital marketing
Microsoft CMO on the transformation of digital marketing

Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...

By Jessica Tennant 5 Feb 2019

#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview
#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview

Bizcommunity invited contributors to join its vision for Africa (with over 230 industry trend contributions making up the 2019 report) at BizTrendsLIVE!, which took place at Ster-Kinekor Sandton City in Johannesburg on Thursday, 31 January.

By Jessica Tennant, Issued by Bizcommunity.com 1 Feb 2019

Styli Charalambous, publisher and CEO at Daily Maverick.
#BizTrends2019: The pivot to reality for news media

After a decade of doom, and silver bullets that mostly fired blanks, the news media seems to be adjusting to its pivot to reality and acknowledging the death of the primarily ad-supported funding model for hard news...

By Styli Charalambous 18 Jan 2019

#BizTrends2019: Why rent when you can buy?
#BizTrends2019: Why rent when you can buy?

Investing in owned media to promote your travel brand...

By Natalia Rosa 16 Jan 2019

#BizTrends2019: The revival of print
#BizTrends2019: The revival of print

"Print is dead" they said, "go digital" they said - we've heard the maxim time and time again and resultantly relegated print to the sidelines, we've left it feeling hapless and irrelevant...

By Sam Swaine 14 Jan 2019

Boni Mchunu, GM of East Coast Radio.
#BizTrends2019: Integrating digital with traditional media

As the new media landscape continues to expand, there is a growing need to find innovative ways of marrying the 'old' with the 'new'...

By Boni Mchunu 8 Jan 2019

#BizTrends2018: Communication planning in a disruptive world
#BizTrends2018: Communication planning in a disruptive world

Those in leadership positions within the media industry face a daunting task. Technology has completely reshaped business and it's not done yet...

By Gisela Seeley 30 Jan 2018

Colin Cullis, product owner for Primedia Broadcasting's talk stations, 702 and CapeTalk.
#BizTrends2018: Radio trends for the year ahead - podcasts, streams and subscriptions

Here are three predictions for what will become more significant for radio broadcasters in 2018: Podcasts, streams and subscriptions...

By Colin Cullis 16 Jan 2018

Omar Essack, CEO of Primedia Broadcasting.
#BizTrends2018: Advertising platform accountability

We live in a world of blurred lines. There are companies that look and feel like cab companies. We love the services they deliver, so we're grateful for them but they claim not to be cab companies...

By Omar Essack 8 Jan 2018

Eyewitness News reporter Gia Nicolaides.
#BizTrends2018: Information overload - finding the 'right' kind of news

If you heard the news today, it's because you chose to. It doesn't mean that you and I have consumed the same news and even if we have, the information and our level of engagement may be different...

By Gia Nicolaides 8 Jan 2018

#BizTrends2018: Transformation, agency consolidation and real consumer insights
#BizTrends2018: Transformation, agency consolidation and real consumer insights

There is no doubt that there's loads of uncertainty ahead of the coming year. I believe that digital integration, continued agency consolidations, consumer insights and the looming MAC Charter deadline will be recurring themes...

By Kgaugelo Maphai 8 Jan 2018

#BizTrends2018: Down with 'short-termism', more focus on customisation
#BizTrends2018: Down with 'short-termism', more focus on customisation

Developments will accelerate or land in the next 12 months, include brand equity, ad blocking, digital growth, big data and growing businesses...

By Ryan Williams 8 Jan 2018

#BizTrends2018: The near future of data fusion
#BizTrends2018: The near future of data fusion

The future of research and particularly media research, will be data fusion as opposed to the traditional single source...

By Peter Langschmidt 8 Jan 2018

#BizTrends2018: Telling the truth is not a lie
#BizTrends2018: Telling the truth is not a lie

Remind the world that responsible journalism in a healthy democracy holds power accountable and delivers the truth at all costs, despite what the architects of hate may say...

By Samantha Page 8 Jan 2018

#BizTrends2018: Five Predictions for media
#BizTrends2018: Five Predictions for media

The demise of Twitter, consolidation in the media, the false economy of programmatic and other predictions...

By Lisa Macleod 8 Jan 2018

Kevin Welman, director and co-owner of ByDesign Communications.
#BizTrends2018: The rise (and rise) of influencers and specialists

There are two major trends affecting communications this year: influencer marketing and the rise of specialists...

By Kevin Welman 8 Jan 2018

#BizTrends2017: Three things will drive broadcast innovation
#BizTrends2017: Three things will drive broadcast innovation

Broadcasters that embrace these three key opportunities have a great future, says Colin Cullis of Business Unusual on The Money Show...

By Colin Cullis 16 Jan 2017

[BizTrends 2016] Media trends 2016
Media trends 2016

In the late 1990s, Bill Gates wrote a book predicting where technology would take humankind in the following decade. Just under 20 years later, few of his predictions have come true...

By Brendan Seery, Issued by Independent Media 28 Jan 2016

[BizTrends 2016] Make storytelling part of your DNA
Make storytelling part of your DNA

There is a major shift underway in how content is being disseminated to viewers. As a 'small box content creator', my audience is changing their behaviour...

By Markus Davies 26 Jan 2016

[BizTrends 2016] Out of Home consolidation
Out of Home consolidation

Digitisation, new collaborative research and consolidation in the industry, puts OOH media in a very exciting place in South Africa and in Africa...

By Jacques du Preez 21 Jan 2016

[BizTrends 2016] The media agency future
The media agency future

First of all - 2016 aside - I'm already seeing quite a different approach to the definition and the role of a media agency in the actual agency mix when it comes to overall business outcomes for clients...

By Graham Deneys 21 Jan 2016

[BizTrends 2016] Tell great stories
Tell great stories

In the 21st century, the biggest business opportunities are no longer in the brand alone, but in everything around the brand. The narratives we craft must sell the brand experience...

By Samantha Page 20 Jan 2016

Craig Page-Lee
The consumer is in control

The consumer has to be at the centre of brand decisions because they are in control, at the centre of the experience and information flows...

By Craig Page-Lee 9 Feb 2015

Chris Hitchings
Media/brands on demand

After an exceedingly tough year in 2014, the media industry and brands need to explore new opportunities such as video-on-demand; second screening; and even longer form content to maximise brand spend and content...

By Chris Hitchings 9 Feb 2015

Jacques du Preez
International networks shift SA media landscape

Almost overnight, local South African media owners and advertising agencies have become global players as international agency and media networks continue their acquisition spree in southern Africa...

By Jacques du Preez 8 Feb 2015

[Trends 2015] Programmatic media-buying surge
Programmatic media-buying surge

John Bowles, joint-MD, of the Newspaper Advertising Bureau (NAB), predicts more private ad exchanges playing a role in the market.

By John Bowles 5 Feb 2015

Dawn Rowlands
Invest in communication and content

Brands that stand out will create commercial success by attracting more users, more often. Brands that make it easy for consumers to recognise them (and love them) will win...

By Dawn Rowlands 2 Feb 2015

Ravi Bhaya
The African digital revolution

As the world gets more inter-connected, the Internet of Things will become more of a reality in the emerging markets of Africa...

By Ravi Bhaya 2 Feb 2015

[Trends 2015] e-Sports outstrips mainstream sports
e-Sports outstrips mainstream sports

While big data, content marketing and the cloud are up there in his trends for 2015 too, Vincent Maher, chief innovation officer at Kagiso Media, has also highlighted the growth of e-Sports...

By Vincent Maher 30 Jan 2015

[Trends 2015] The disruption of media models
The disruption of media models

Traditional media models are broken and new business thinking is required going forward, urges Omar Essack, group deputy CEO of Kagiso Media...

By Omar Essack 28 Jan 2015

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