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Dee Chetty, Accenture Interactive Lead for Africa.
The future of customer personalisation lies with AI

Laying the foundation for a future where personalisation platforms can architect previously unimagined customer experiences...

By Dee Chetty 14 Jun 2019

How CRM can add measurable value to your brand
How CRM can add measurable value to your brand

Customer relationship marketing (CRM) is an important tool to help turn your marketing campaigns into a success. With this tool, repetitive tasks are automated, freeing up time for teams to engage with tasks, that are more demanding to meet business objectives...

By Michael Gullan 13 Jun 2019

Wayne Hull
Photographer: Rikki Hibbert
#IABSummit19: The digital transformation opportunity starts with you

Accenture Digital MD Wayne Hull presented a keynote on 'Leading in the new' at this year's IAB Summit, which took place on Thursday, 30 May at the Joburg Theatre in Braamfontein, looking at digital transformation through three critical lenses...

By Jessica Tennant 4 Jun 2019

#AWE2019: Highlights from Day 1
#AWE2019: Highlights from Day 1

The Augmented World Expo is underway in Silicon Valley, USA, and Johan Walters shares highlights from Day 1...

By Johan Walters 30 May 2019

Is your brand telling the true story?
Is your brand telling the true story?

Stories are a powerful part of the human experience. Yes, we see them told at bedtime to children listening in rapt silence, but they're also told daily in election campaigns, fundraising drives and in business, through brand storytelling...

By Yaw Dwomoh 13 May 2019

Image source: Gallo/Getty.
Imagine a world without data?

Why local insights and research associations like PAMRO are important...

By Joaquim Bretcha Boix 13 May 2019

New Verraki team.
New Verraki brand acts for Accenture in Nigeria

Verraki Partners, a new business and technology solutions firm unveiled, positions to address Africa's seemingly intractable challenges...

6 May 2019

Up, close and very personalised
Up, close and very personalised

The shift to a more individualised society that values experiences more than goods has resulted in a strong drive towards personalisation...

By Refilwe Maluleke 23 Apr 2019

Six steps to successful customer relationship management
Six steps to successful customer relationship management

As Easter looms businesses are looking for powerful ways to promote their goods and activate more sales. This should include beefing up customer relationship management (CMR) systems to streamline communication with potential clients and encourage more sales. Here are six steps to sprucing up your CRM and captivating customers at every touch point along the way...

By Eben Esterhuizen 16 Apr 2019

Bizcommunity sends a clear message that Africa is open for business
Bizcommunity sends a clear message that Africa is open for business

The adoption continues for the .africa (dotAfrica) geographic Top Level Domain (gLTD) as Africa's biggest multi-industry website, Bizcommunity, announced the launch of its dotAfrica website...

Issued by dotAfrica 9 Apr 2019

Jiji Classfieds.
Nigeria's classifieds marketplace boosts presence with OLX deal

Jiji, Nigeria's classifieds marketplace has reached an agreement with OLX to redirect OLX users in Nigeria to Jiji and to acquire OLX businesses in Ghana, Kenya, Tanzania, and Uganda...

8 Apr 2019

Bizcommunity launches BIZ | Daily top story headlines
Bizcommunity launches BIZ | Daily top story headlines

Bizcommunity is proud to announce the launch of BIZ | Daily - a daily top story round-up, curated from across 18 industry sectors by most impressions and social media shares...

Issued by Bizcommunity.com 8 Apr 2019

PwC releases consumer insights survey for 2019
PwC releases consumer insights survey for 2019

Anton Hugo, retail & consumer leader for PwC Africa and associate directors Rashaad Fortune and Andries Geertsema presented PwC's 2019 Global Consumer Insights Survey at the Peech Hotel in Johannesburg on 3 April...

3 Apr 2019

Africa rising as Bizcommunity launches .Africa domain
Africa rising as Bizcommunity launches .Africa domain

Bizcommunity, the wholly independently owned media brand made in Africa for Africa, is proud to announce the launch of the Bizcommunity.africa domain...

Issued by Bizcommunity.com 2 Apr 2019

#ECO19: Is your mobile commerce strategy excluding the mass market?
#ECO19: Is your mobile commerce strategy excluding the mass market?

When you design for mobile, consider who you're building for. For the small percentage with beautiful, high-end phones, or for 61% of the market?

By Lauren Hartzenberg 22 Mar 2019

Mike Joubert of the Billybo Group, in action on the eCommerce Africa 2019 stage.
#ECO19: Unpack why your brand story matters before you start telling it

In a talk titled 'Why your story matters', in the 'driving demand' track of the fifth eCommerce Africa conference, attendees heard from Mike Joubert, founder of the Billybo Group. Dubbed a godfather in SA brands and marketing, he walked us through the virtue of storytelling and why it matters, while shedding light through examples from some of the greatest commercial stories ever told...

By Leigh Andrews 20 Mar 2019

Chantel Botha of BrandLove in action at eCommerce Africa 2019.
#ECO19: Why brands need to create emotional experiences for Generation CX

The eCommerce Africa conference kicked off at CTICC on 19 March with a keynote session by Chantel Botha, founder of BrandLove, titled: 'More than a feeling, on why CX is the #1 competitive differentiator'. Here's what you missed...

By Leigh Andrews 19 Mar 2019

#NedbankIMC2019: The tech, the trends and the timeless truths of marketing
#NedbankIMC2019: The tech, the trends and the timeless truths of marketing

Instead of asking how marketing is going to change in 10 years' time, David Duarte, CEO of Treeshake, believes it's a far more valuable question to ask how marketing is going to stay the same. In his words, 'What are the timeless truths of the marketing industry?'

By Jessica Tennant 15 Mar 2019

Is your organisation customer centric?
Is your organisation customer centric?

By the year 2020, poor customer experiences will destroy 30% of digital business projects. Will yours be one of them? What does it mean to be customer-centric?...

14 Mar 2019

Using digital to personalise customer services in Africa
Using digital to personalise customer services in Africa

Digitalisation has led to customers having an overwhelming number of choices in purchasing choices, brand selections and everything they do...

By Ntombi Mhangwani 22 Feb 2019

How to win in the African digital space
How to win in the African digital space

The top four digital areas you can really win at in the African digital space in 2019...

By Seanice Kacungira 12 Feb 2019

4 CRM marketing trends to ignite 2019
4 CRM marketing trends to ignite 2019

Never has the emphasis on customer centricity been more rampant than it is in the era of the connected customer who, thanks to technology, has become more powerful and vocal than ever before, marking only the beginning of an era where failure to listen equals a rapid demise of your brand...

By Sugeshni Subroyen 12 Feb 2019

Top 5 Industries to benefit from AI
Top 5 Industries to benefit from AI

Artificial Intelligence is becoming a very real part of day to day life and work...

12 Feb 2019

6 ways to win with CX
6 ways to win with CX

Branding and selling is about knowing what and how technology can assist in the CX experience but it's also about ensuring that there's a human and emotional connection with the consumer every step of the way...

By Eben Esterhuizen 8 Feb 2019

The brands leading, challenging and exploring in 2019
The brands leading, challenging and exploring in 2019

Coca-Cola dividing their products into three categories - leaders, challengers and explorers - is a good way of defining the future of any brand...

By Jainita Khatri 5 Feb 2019

Microsoft CMO on the transformation of digital marketing
Microsoft CMO on the transformation of digital marketing

Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...

By Jessica Tennant 5 Feb 2019

#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview
#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview

Bizcommunity invited contributors to join its vision for Africa (with over 230 industry trend contributions making up the 2019 report) at BizTrendsLIVE!, which took place at Ster-Kinekor Sandton City in Johannesburg on Thursday, 31 January.

By Jessica Tennant, Issued by Bizcommunity.com 1 Feb 2019

#BizTrends2019: The transformative power of transparency
#BizTrends2019: The transformative power of transparency

Transparency. Radical honesty. Authenticity. These words conjure up a new era in marketing, one that requires bravery and self-assurance, and will change the industry for good. Because, for audiences, customers and employees that have seen everything, it is time to reveal it all...

By Paula Hulley 25 Jan 2019

#BizTrends2019: "Bang bang, feel the pain" if you don't know what customers want
#BizTrends2019: "Bang bang, feel the pain" if you don't know what customers want

What our customers want is the biggest trend for the 21st century and for years to come. It's not about us anymore...

By Carmen Murray 21 Jan 2019

Advertising is dead. Long live value-tising
Advertising is dead. Long live value-tising

As we begin 2019, our industry sits quaking in its ethically sourced vintage leather boots. Panic and anxiety around data, consultants, insourcing, etc. But has this all not been self-inflicted? Is this all the final acknowledgement of an industry with an identity crisis?

By Mike Silver 16 Jan 2019

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