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    Source: © Anne of Carversville Negative social media conversations on Adidas’ decision to drop supermodel Bella Hadid from its SL72 campaign have led to its brand sentiment plummeting
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    Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024
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    How to create engaging customer experiences

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    Didier Drogba scores goal with Turkish Airlines ad
    Didier Drogba scores goal with Turkish Airlines ad

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    AFRIMA seeks support for creative industries from AU

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    Consumer trends in North Africa

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    Lady Gaga rocks the Super Bowl half time show - @forbes
    #TRENDING: Brand activism ruled Super Bowl 2017

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    #WeatherWatch: Is La Niña on her way out?
    #WeatherWatch: Is La Niña on her way out?

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    Why microbes are key to solving Africa's food security crisis
    Why microbes are key to solving Africa's food security crisis

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    Beats by Dre.
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    123RF
    Building a team strong enough to carry a brand to success

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    How to address the needs of the uncompromising customer
    How to address the needs of the uncompromising customer

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    Castel’s 162-hectare vineyard in Ziway, Ethiopia.
    Ethiopia's emerging wine industry luring consumers locally and abroad

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    meganelford0 via
    To discover Africa's biodiversity, look to the soil

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    Hilton Garden Inn Casablanca Sidi Maarouf
    Hilton continues Moroccan expansion with first hotel in Casablanca

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    GE launches Africa Innovation Centre
    GE launches Africa Innovation Centre

    16 Jan 2017

    Is marketing automation limiting your brand's visibility?
    Is marketing automation limiting your brand's visibility?

      6 Jan 2017

    How "no-frills" marketing and creative agencies can make small businesses more competitive
    How "no-frills" marketing and creative agencies can make small businesses more competitive

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    sarangib via
    Post-harvest losses still major challenge in East Africa

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    123RF
    Are you making these five logo design blunders?

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    Consumers expect companies to create positive change
    Consumers expect companies to create positive change

    13 Dec 2016

    Image source:
    Empathy as a starting point to innovation

      12 Dec 2016

    123RF
    Social media sentiment shows why customer expectations matter

      8 Dec 2016

    Falara © –
    #Influencerchange: Think like an influencer

      6 Dec 2016

    Emirates Twitter Page Leveraging off Jennifer Aniston brand association
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    Five business branding mistakes to avoid

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    Didier Drogba scores goal with Turkish Airlines ad
    Didier Drogba scores goal with Turkish Airlines ad

    10 Feb 2017

    Image by 123RF
    AFRIMA seeks support for creative industries from AU

    10 Feb 2017

    Dotshock © –
    Brands nudge their way towards goodness

     9 Feb 2017

    Consumer trends in North Africa
    Consumer trends in North Africa

    7 Feb 2017

    Lady Gaga rocks the Super Bowl half time show - @forbes
    #TRENDING: Brand activism ruled Super Bowl 2017

     6 Feb 2017

    #WeatherWatch: Is La Niña on her way out?
    #WeatherWatch: Is La Niña on her way out?

     6 Feb 2017

    Dakar. Image by 123RF
    Africa's first city ‘Resilience Strategy' unveiled for Dakar

    3 Feb 2017

    Why microbes are key to solving Africa's food security crisis
    Why microbes are key to solving Africa's food security crisis

     3 Feb 2017

    Beats by Dre.
    Building your brand through the power of storytelling

     2 Feb 2017

    123RF
    Building a team strong enough to carry a brand to success

     20 Jan 2017

    How to address the needs of the uncompromising customer
    How to address the needs of the uncompromising customer

    19 Jan 2017

    Castel’s 162-hectare vineyard in Ziway, Ethiopia.
    Ethiopia's emerging wine industry luring consumers locally and abroad

    19 Jan 2017

    meganelford0 via
    To discover Africa's biodiversity, look to the soil

     18 Jan 2017

    Hilton Garden Inn Casablanca Sidi Maarouf
    Hilton continues Moroccan expansion with first hotel in Casablanca

    17 Jan 2017

    GE launches Africa Innovation Centre
    GE launches Africa Innovation Centre

    16 Jan 2017

    Is marketing automation limiting your brand's visibility?
    Is marketing automation limiting your brand's visibility?

     6 Jan 2017

    How "no-frills" marketing and creative agencies can make small businesses more competitive
    How "no-frills" marketing and creative agencies can make small businesses more competitive

     5 Jan 2017

    sarangib via
    Post-harvest losses still major challenge in East Africa

    28 Dec 2016

    123RF
    Are you making these five logo design blunders?

     20 Dec 2016

    Consumers expect companies to create positive change
    Consumers expect companies to create positive change

    13 Dec 2016

    Image source:
    Empathy as a starting point to innovation

     12 Dec 2016

    123RF
    Social media sentiment shows why customer expectations matter

     8 Dec 2016

    Falara © –
    #Influencerchange: Think like an influencer

     6 Dec 2016

    Emirates Twitter Page Leveraging off Jennifer Aniston brand association
    When fame is no longer enough: Brand ambassadors in the age of social media

     5 Dec 2016

    Ion Chiosea © –
    #Influencerchange: Crucial moments and vital behaviours

     5 Dec 2016

    123RF
    Maximising consumer engagement in a brand-push war zone

     30 Nov 2016

    123RF
    Six steps to a better digital marketing strategy

     29 Nov 2016

    James Maposa
    Developing a brand strategy

     29 Nov 2016

    Five business branding mistakes to avoid
    Five business branding mistakes to avoid

     29 Nov 2016

    Joachim Huber via
    Protecting and developing African agriculture in the face of climate change

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    Increased competition for brands as economy slumps

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    MTN Nigeria named most valued brand
    MTN Nigeria named most valued brand

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    Invest in personal brand building for both you and the greater good
    Invest in personal brand building for both you and the greater good

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    Oxfam East Africa via
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    Enter Africa innovation challenge for local health solutions

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