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    Source: © Anne of Carversville Negative social media conversations on Adidas’ decision to drop supermodel Bella Hadid from its SL72 campaign have led to its brand sentiment plummeting
    Adidas' brand sentiment plummets after dropping Bella Hadid 
    Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue
    DOOH investment in Africa lags behind
    Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024
    Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending
    Ascential, the Cannes Lions festival owner, as been bought out by its rival Informa
    Cannes Lion Festival bought out by rival business, informa 
    Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue
    DOOH investment in Africa lags behind

    25 Jul 2024

    Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024
    Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

    25 Jul 2024

    Africa's future hangs in the balance
    Africa's future hangs in the balance

      18 May 2017

    Chantel Troskie, customer experience account manager at Oracle SA.
    Get ready for the AI startup retail CX revolution

      18 May 2017

    Which are Africa's most competitive countries?
    Which are Africa's most competitive countries?

      18 May 2017

    Wong Wai Kit © –
    Samra2017: The reality of researchers being locked out of boardrooms

      18 May 2017

    Linda Bucklin © –
    Samra2017: Ensuring market research doesn't go the way of the dinosaur

      18 May 2017

    Loeries Africa Middle East extends deadline for entries
    Loeries Africa Middle East extends deadline for entries

    Loeries  17 May 2017

    Samantha Craddock © –
    Is cold calling dead?

      16 May 2017

    How free Wi-Fi is changing the trade show industry
    How free Wi-Fi is changing the trade show industry

      16 May 2017

    EAC ministers lay ground for single currency
    EAC ministers lay ground for single currency

      12 May 2017

    Offlimit transformed Turbine Hall this weekend.
    Five African countries. One night. OLC shuts it down with Ballantine's Beat of Africa

    OLC Through The Line Communications  12 May 2017

    Business growth a priority for Africa's CEOs
    Business growth a priority for Africa's CEOs

    11 May 2017

    Image ©
    Durban FilmMart to present programme on women's challenges in filmmaking

    11 May 2017

    How to achieve and sustain economic growth in Africa
    How to achieve and sustain economic growth in Africa

    10 May 2017

    Nike Breaking 2 was so much bigger than an athlete breaking 2 hours
    Nike Breaking 2 was so much bigger than an athlete breaking 2 hours

      10 May 2017

    Michael Farmer of Farmer & Co, author of Madison Avenue Manslaughter.
    #OneShow2017: Michael Farmer on fixing the problems in ad agencies

      9 May 2017

    Africa's CEOs seize opportunity when uncertainty beckons
    Africa's CEOs seize opportunity when uncertainty beckons

    5 May 2017

    #WTMA17: The fast changing world of influencer and social media marketing
    #WTMA17: The fast changing world of influencer and social media marketing

      5 May 2017

    FCB Cape Town’s senior strategic planner, Marthinus van Loggerenberg.
    Authentic narrative for resonant branded entertainment

      5 May 2017

    hxdbzxy ©
    FEPE International Congress to address global OOH challenges

    5 May 2017

    WEF's promises for Africa growth
    WEF's promises for Africa growth

    4 May 2017

    WEF needs to move beyond spin to help Africa
    WEF needs to move beyond spin to help Africa

    4 May 2017

    Mixed investment outlook for Africa
    Mixed investment outlook for Africa

    3 May 2017

    (c) Illia Uriadnikov -
    Geo-targeting tips digital marketers must follow

      2 May 2017

    Africa needs export diversification
    Africa needs export diversification

    26 Apr 2017

    Mpange Chapeshamano
    #Newsmaker: Mpange Chapeshamano makes an Avatar comeback

      24 Apr 2017

    IMF forecasts modest pickup in sub-Saharan Africa growth
    IMF forecasts modest pickup in sub-Saharan Africa growth

    24 Apr 2017

    Image credit: Top Girl Studio © –
    Five ways for health and wellness brands to win on Instagram

      21 Apr 2017

    Artisticco LLC © –
    Grow your storytelling, grow your brand

      20 Apr 2017

    UN, AU sign agreement to align global goals
    UN, AU sign agreement to align global goals

    20 Apr 2017

    dolgachov ©
    The rise of the screens - on-demand causes multi-industry disruption

    20 Apr 2017

    More Marketing news

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    Loeries Africa Middle East extends deadline for entries
    Loeries Africa Middle East extends deadline for entries

    Loeries 17 May 2017

    Samantha Craddock © –
    Is cold calling dead?

     16 May 2017

    How free Wi-Fi is changing the trade show industry
    How free Wi-Fi is changing the trade show industry

     16 May 2017

    EAC ministers lay ground for single currency
    EAC ministers lay ground for single currency

     12 May 2017

    Offlimit transformed Turbine Hall this weekend.
    Five African countries. One night. OLC shuts it down with Ballantine's Beat of Africa

     12 May 2017

    Business growth a priority for Africa's CEOs
    Business growth a priority for Africa's CEOs

    11 May 2017

    Image ©
    Durban FilmMart to present programme on women's challenges in filmmaking

    11 May 2017

    How to achieve and sustain economic growth in Africa
    How to achieve and sustain economic growth in Africa

    10 May 2017

    Nike Breaking 2 was so much bigger than an athlete breaking 2 hours
    Nike Breaking 2 was so much bigger than an athlete breaking 2 hours

     10 May 2017

    Michael Farmer of Farmer & Co, author of Madison Avenue Manslaughter.
    #OneShow2017: Michael Farmer on fixing the problems in ad agencies

     9 May 2017

    Africa's CEOs seize opportunity when uncertainty beckons
    Africa's CEOs seize opportunity when uncertainty beckons

    5 May 2017

    #WTMA17: The fast changing world of influencer and social media marketing
    #WTMA17: The fast changing world of influencer and social media marketing

     5 May 2017

    FCB Cape Town’s senior strategic planner, Marthinus van Loggerenberg.
    Authentic narrative for resonant branded entertainment

     5 May 2017

    hxdbzxy ©
    FEPE International Congress to address global OOH challenges

    5 May 2017

    WEF's promises for Africa growth
    WEF's promises for Africa growth

    4 May 2017

    WEF needs to move beyond spin to help Africa
    WEF needs to move beyond spin to help Africa

    4 May 2017

    Mixed investment outlook for Africa
    Mixed investment outlook for Africa

    3 May 2017

    (c) Illia Uriadnikov -
    Geo-targeting tips digital marketers must follow

     2 May 2017

    Africa needs export diversification
    Africa needs export diversification

    26 Apr 2017

    Mpange Chapeshamano
    #Newsmaker: Mpange Chapeshamano makes an Avatar comeback

     24 Apr 2017

    IMF forecasts modest pickup in sub-Saharan Africa growth
    IMF forecasts modest pickup in sub-Saharan Africa growth

    24 Apr 2017

    Image credit: Top Girl Studio © –
    Five ways for health and wellness brands to win on Instagram

     21 Apr 2017

    Artisticco LLC © –
    Grow your storytelling, grow your brand

     20 Apr 2017

    UN, AU sign agreement to align global goals
    UN, AU sign agreement to align global goals

    20 Apr 2017

    The imperative of Africa's economic diversification
    The imperative of Africa's economic diversification

    20 Apr 2017

    dolgachov ©
    The rise of the screens - on-demand causes multi-industry disruption

    20 Apr 2017

    #WTMA17: Using digital marketing to convince young Africans to travel
    #WTMA17: Using digital marketing to convince young Africans to travel

     19 Apr 2017

    Qimono/375 images © –
    The marketer of the future

     19 Apr 2017

    Media: Dark art or science?
    Media: Dark art or science?

     17 Apr 2017

    Five social good innovations
    Five social good innovations

    14 Apr 2017

    Amarula launches phase two of conservation campaign
    Amarula launches phase two of conservation campaign

    13 Apr 2017

    A clear content strategy will turn you into this unicorn, leaving satisfied customers clamouring for more of your magical marketing messages. Image © Shamain –
    Clear content marketing strategy = happy customers + happy boss

     7 Apr 2017

    Creating effective ‘advertising' in the age of immediacy
    Creating effective ‘advertising' in the age of immediacy

    ,  6 Apr 2017

    Risks for Africa growth from Brexit and China's economic downturn
    Risks for Africa growth from Brexit and China's economic downturn

    5 Apr 2017

    A survival strategy for digital transformation
    A survival strategy for digital transformation

     5 Apr 2017

    Companies that inspire in Africa are highlighted
    Companies that inspire in Africa are highlighted

    4 Apr 2017

    Mastering strategic growth in 2017 with Publicis Machine's Moagi Bodibe
    Mastering strategic growth in 2017 with Publicis Machine's Moagi Bodibe

     3 Apr 2017

    Original image © –
    Fake followers are a massive problem, as SA duo proves

     3 Apr 2017

    Hitchcock Michalski wins pitch to develop new Nigerian bank identity
    Hitchcock Michalski wins pitch to develop new Nigerian bank identity

    Hitchcock Michalski 3 Apr 2017

    (c) Vitaliy Vodolazskyy -
    Why your social media marketing strategy isn't taking off

     3 Apr 2017

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