Quinton Jones is director of TMI Media, TMI is future focused. Media of the future is predictive and data-led. It's about insights and bringing the cost of marketing down through intelligence.
TMI is a media agency that provides data driven media solutions using the analytics and insights that digital provides, and then matches this with a very creative approach to media solutions.
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That magic media potion called innovation

In the move to automation and commoditisation of media, creativity and innovation are often lost along the way. It's not cost effective! How do we measure it? How much work is that? Will I have to do it? Very often it's rolled out and spoken about when times are getting tough?-?"...we need to innovate!"...

By Quinton Jones 4 Feb 2019

Mutton dressed as lamb - Digital and the media agency

Will the agencies that are at the cutting edge of digital media and data win this race? The answer to this is Yes and No, unfortunately! Yes, in the long term, No potentially in the short term...

By Quinton Jones 31 Jan 2019

The elephant in the room and the 'Big 5' threats to the media agency

Okay, let me just deal with the elephant in the room first up. The SA media industry has some really great people, even some of the best people, on par with anywhere else in the world. They innovate, they don't compromise, and really push things forward. They, unfortunately, are the exception rather than the rule...

By Quinton Jones 6 Mar 2018

The king is dead! #LongLiveTheKing

I found myself this week justifying the inclusion of television in a launch campaign. Someone check the moon, first Zuma resigns, and now this!

By Quinton Jones 16 Feb 2018

10 things...

Quinton Jones shares ten things clients should expect from their media agency in 2018...

By Quinton Jones 11 Jan 2018

Media: Dark art or science?

Let's face it, 2017 is already tougher than 2016, which was in turn was tougher than the previous year. The advertising industry is under pressure, and media agencies are not excluded from this...

By Quinton Jones 17 Apr 2017

From shotguns to snipers: The move to individualised targeting

Much like the gamer playing the latest in the Call of Duty franchise, marketers today are able to change between weapons, moving from shotgun to sniper capabilities with ease...

By Quinton Jones 31 Mar 2016

Real value in media

In 2016, value is more important than ever. Clients are feeling the pressure of economic conditions and need to show ROI on their business decisions...

By Quinton Jones 28 Jan 2016

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