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    Source: © Anne of Carversville Negative social media conversations on Adidas’ decision to drop supermodel Bella Hadid from its SL72 campaign have led to its brand sentiment plummeting
    Adidas' brand sentiment plummets after dropping Bella Hadid 
    Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue
    DOOH investment in Africa lags behind
    Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024
    Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending
    Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue
    DOOH investment in Africa lags behind

    25 Jul 2024

    Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024
    Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

    25 Jul 2024

    Influencer marketing boosted in Kenya
    Influencer marketing boosted in Kenya

    23 Jan 2017

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    Commodity prices crash hits Africa

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    Why machine learning might be the saviour of advertising
    Why machine learning might be the saviour of advertising

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    Industrialisation key to Africa's economic transformation

    20 Jan 2017

    Warc predicts social video as top marketing trend for 2017
    Warc predicts social video as top marketing trend for 2017

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    First World Data Forum part of Agenda 2030 implementation

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    Millennial marketing in 2017 – from one
    Millennial marketing in 2017 – from one

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    #BizTrends2017: The Big Rethink - Seismic trends in marketing
    #BizTrends2017: The Big Rethink - Seismic trends in marketing

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    Africa's economic prospects in 2017 - 10 countries to watch

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    #BizTrends2017: Future proofing your brand for 2017

      17 Jan 2017

    Hilton Garden Inn Casablanca Sidi Maarouf
    Hilton continues Moroccan expansion with first hotel in Casablanca

    17 Jan 2017

    Third annual WiSci girls STEAM camp in Malawi
    Third annual WiSci girls STEAM camp in Malawi

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    Michael Armstrong
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    123RF
    Being brave and controversial in your content marketing

      13 Jan 2017

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    New ‘Aspiring Africa' narrative fuelled by technology growth

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    #BizTrends2017: The future of marketing in 360-degrees

      12 Jan 2017

    Biggest hotel acquisition in Sub-Saharan Africa
    Biggest hotel acquisition in Sub-Saharan Africa

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    Brands get ready - Gen Z are growing up and ready to challenge says Kantar Millward Brown
    Brands get ready - Gen Z are growing up and ready to challenge says Kantar Millward Brown

    Kantar  10 Jan 2017

    Marriott International expands presence in Algeria
    Marriott International expands presence in Algeria

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    Is marketing automation limiting your brand's visibility?

      6 Jan 2017

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    China leads charge to promote sub-Saharan infrastructure

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    Pixabay
    So we've created a world of consumers... now what?

      5 Jan 2017

    How "no-frills" marketing and creative agencies can make small businesses more competitive
    How "no-frills" marketing and creative agencies can make small businesses more competitive

      5 Jan 2017

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    Market research predictions for Africa in 2017

    4 Jan 2017

    Chain Reactions Nigeria signs exclusive affiliate deal with Edelman
    Chain Reactions Nigeria signs exclusive affiliate deal with Edelman

    23 Dec 2016

    Bee32 © –
    Future-proof your brand for 2017 and beyond

      22 Dec 2016

    Sheraton launches Grand brand in West Africa
    Sheraton launches Grand brand in West Africa

    15 Dec 2016

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    Influencer marketing boosted in Kenya
    Influencer marketing boosted in Kenya

    23 Jan 2017

    Image by 123RF
    Commodity prices crash hits Africa

     20 Jan 2017

    Why machine learning might be the saviour of advertising
    Why machine learning might be the saviour of advertising

     20 Jan 2017

    Image by 123RF
    Industrialisation key to Africa's economic transformation

    20 Jan 2017

    Warc predicts social video as top marketing trend for 2017
    Warc predicts social video as top marketing trend for 2017

    20 Jan 2017

    Image by 123RF
    First World Data Forum part of Agenda 2030 implementation

    19 Jan 2017

    Millennial marketing in 2017 – from one
    Millennial marketing in 2017 – from one

     19 Jan 2017

    #BizTrends2017: The Big Rethink - Seismic trends in marketing
    #BizTrends2017: The Big Rethink - Seismic trends in marketing

     19 Jan 2017

    Image by 123RF
    Africa's economic prospects in 2017 - 10 countries to watch

     18 Jan 2017

    Image by 123RF
    Business advisory services for Africa

    18 Jan 2017

    Image via
    What makes content marketing return ongoing results?

     18 Jan 2017

    Dar es Salaam, Tanzania. Image by 123RF
    ECA, NEPAD launch investors' guide for Africa infrastructure

    18 Jan 2017

    #BizTrends2017: Future proofing your brand for 2017
    #BizTrends2017: Future proofing your brand for 2017

     17 Jan 2017

    Hilton Garden Inn Casablanca Sidi Maarouf
    Hilton continues Moroccan expansion with first hotel in Casablanca

    17 Jan 2017

    Third annual WiSci girls STEAM camp in Malawi
    Third annual WiSci girls STEAM camp in Malawi

    17 Jan 2017

    Michael Armstrong
    Retaining domestic stability will mean facing challenges for Africa in 2017

    16 Jan 2017

    123RF
    Being brave and controversial in your content marketing

     13 Jan 2017

    Image by 123RF
    New ‘Aspiring Africa' narrative fuelled by technology growth

    12 Jan 2017

    #BizTrends2017: The future of marketing in 360-degrees
    #BizTrends2017: The future of marketing in 360-degrees

     12 Jan 2017

    Biggest hotel acquisition in Sub-Saharan Africa
    Biggest hotel acquisition in Sub-Saharan Africa

    12 Jan 2017

    Brands get ready - Gen Z are growing up and ready to challenge says Kantar Millward Brown
    Brands get ready - Gen Z are growing up and ready to challenge says Kantar Millward Brown

     10 Jan 2017

    Marriott International expands presence in Algeria
    Marriott International expands presence in Algeria

    9 Jan 2017

    Is marketing automation limiting your brand's visibility?
    Is marketing automation limiting your brand's visibility?

     6 Jan 2017

    Image by 123RF
    China leads charge to promote sub-Saharan infrastructure

    6 Jan 2017

    Pixabay
    So we've created a world of consumers... now what?

     5 Jan 2017

    How "no-frills" marketing and creative agencies can make small businesses more competitive
    How "no-frills" marketing and creative agencies can make small businesses more competitive

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    Image by 123RF
    Market research predictions for Africa in 2017

    4 Jan 2017

    Chain Reactions Nigeria signs exclusive affiliate deal with Edelman
    Chain Reactions Nigeria signs exclusive affiliate deal with Edelman

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    Bee32 © –
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     22 Dec 2016

    Sheraton launches Grand brand in West Africa
    Sheraton launches Grand brand in West Africa

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    Increase in activity of Moroccan, French companies in Sub-Saharan Africa

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    #TRENDING: Will going 'green' bring hope to 2017?

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    #BestofBiz 2016: Africa Marketing & Media

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    American Chamber of Commerce launches in Ethiopia

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