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    Source: © Anne of Carversville Negative social media conversations on Adidas’ decision to drop supermodel Bella Hadid from its SL72 campaign have led to its brand sentiment plummeting
    Adidas' brand sentiment plummets after dropping Bella Hadid 
    Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue
    DOOH investment in Africa lags behind
    Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024
    Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending
    Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue
    DOOH investment in Africa lags behind

    25 Jul 2024

    Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024
    Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

    25 Jul 2024

    Biggest hotel acquisition in Sub-Saharan Africa
    Biggest hotel acquisition in Sub-Saharan Africa

    12 Jan 2017

    Brands get ready - Gen Z are growing up and ready to challenge says Kantar Millward Brown
    Brands get ready - Gen Z are growing up and ready to challenge says Kantar Millward Brown

    Kantar  10 Jan 2017

    Marriott International expands presence in Algeria
    Marriott International expands presence in Algeria

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    Is marketing automation limiting your brand's visibility?
    Is marketing automation limiting your brand's visibility?

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    Pixabay
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    How "no-frills" marketing and creative agencies can make small businesses more competitive
    How "no-frills" marketing and creative agencies can make small businesses more competitive

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    Market research predictions for Africa in 2017

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    Chain Reactions Nigeria signs exclusive affiliate deal with Edelman
    Chain Reactions Nigeria signs exclusive affiliate deal with Edelman

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    Bee32 © –
    Future-proof your brand for 2017 and beyond

      22 Dec 2016

    Sheraton launches Grand brand in West Africa
    Sheraton launches Grand brand in West Africa

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    #TRENDING: Will going 'green' bring hope to 2017?

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    American Chamber of Commerce launches in Ethiopia

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    The mobile landscape - looking at 2017 and what e-retailers could expect

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    Multispeed growth in Africa likely to change foreign direct investment

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    How to deliver the only exceptional value shoppers want these December holidays

      8 Dec 2016

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    ECA urges Africa to push ahead with Continental Free Trade Area

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    Gen Z to give marketers a run for their money
    Gen Z to give marketers a run for their money

    Kantar  6 Dec 2016

    Falara © –
    #Influencerchange: Think like an influencer

      6 Dec 2016

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    Learning from startups: embracing disruptive innovation

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    Brands get ready - Gen Z are growing up and ready to challenge says Kantar Millward Brown
    Brands get ready - Gen Z are growing up and ready to challenge says Kantar Millward Brown

     10 Jan 2017

    Marriott International expands presence in Algeria
    Marriott International expands presence in Algeria

    9 Jan 2017

    Is marketing automation limiting your brand's visibility?
    Is marketing automation limiting your brand's visibility?

     6 Jan 2017

    Image by 123RF
    China leads charge to promote sub-Saharan infrastructure

    6 Jan 2017

    Pixabay
    So we've created a world of consumers... now what?

     5 Jan 2017

    How "no-frills" marketing and creative agencies can make small businesses more competitive
    How "no-frills" marketing and creative agencies can make small businesses more competitive

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    Image by 123RF
    Market research predictions for Africa in 2017

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    Chain Reactions Nigeria signs exclusive affiliate deal with Edelman
    Chain Reactions Nigeria signs exclusive affiliate deal with Edelman

    23 Dec 2016

    Bee32 © –
    Future-proof your brand for 2017 and beyond

     22 Dec 2016

    Sheraton launches Grand brand in West Africa
    Sheraton launches Grand brand in West Africa

    15 Dec 2016

    Image by 123RF
    How to take advantage of opportunities under AGOA

    14 Dec 2016

    Image by 123RF
    Increase in activity of Moroccan, French companies in Sub-Saharan Africa

    14 Dec 2016

    Image by 123RF
    Why integration matters more than ever before

     13 Dec 2016

    #TRENDING: Will going 'green' bring hope to 2017?
    #TRENDING: Will going 'green' bring hope to 2017?

     13 Dec 2016

    Image by 123RF
    #BestofBiz 2016: Africa Marketing & Media

    12 Dec 2016

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    Empathy as a starting point to innovation

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    123RF
    Your marketing strategy: 2017 and beyond

     12 Dec 2016

    Image by 123RF
    American Chamber of Commerce launches in Ethiopia

    12 Dec 2016

    123RF
    Is your company's response to data an F1 pit stop or a Sunday afternoon cruise?

     9 Dec 2016

    The mobile landscape - looking at 2017 and what e-retailers could expect
    The mobile landscape - looking at 2017 and what e-retailers could expect

     9 Dec 2016

    Image by 123RF
    Egypt sees 'three-year strategy' to revive economy

    9 Dec 2016

    Jason Warnes
    Six key marketing trends for 2017

    9 Dec 2016

    Multispeed growth in Africa likely to change foreign direct investment
    Multispeed growth in Africa likely to change foreign direct investment

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    Image credit:
    How to deliver the only exceptional value shoppers want these December holidays

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    Image by 123RF
    ECA urges Africa to push ahead with Continental Free Trade Area

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    Image by 123RF
    Algeria premier rues low regional trade in Africa

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    Gen Z to give marketers a run for their money
    Gen Z to give marketers a run for their money

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    Falara © –
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    Learning from startups: embracing disruptive innovation

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    Sheraton Lagos Club Lounge
    Sheraton Lagos expands and refreshes

    5 Dec 2016

    First ever Africa Trade Week Opens in Addis Ababa
    First ever Africa Trade Week Opens in Addis Ababa

    2 Dec 2016

    African exchanges should focus on smaller businesses
    African exchanges should focus on smaller businesses

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    Top marketing automation tools for your business
    Top marketing automation tools for your business

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    Three things innovative companies do to foster creativity
    Three things innovative companies do to foster creativity

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    How to build a culture of innovation

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    Engen helps drive Reunion island project

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