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    Source: © Anne of Carversville Negative social media conversations on Adidas’ decision to drop supermodel Bella Hadid from its SL72 campaign have led to its brand sentiment plummeting
    Adidas' brand sentiment plummets after dropping Bella Hadid 
    Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue
    DOOH investment in Africa lags behind
    Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024
    Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending
    Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue
    DOOH investment in Africa lags behind

    25 Jul 2024

    Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024
    Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

    25 Jul 2024

    Zanzibar launches food festival
    Zanzibar launches food festival

    19 Sep 2016

    Image by 123RF
    Big business opportunities ahead for Africa - McKinsey

    16 Sep 2016

    Bulawayo, Zimbabwe. Image by 123RF
    ZAMPS reflects changes in Zimbabwean lifestyles

    16 Sep 2016

    Image credit: Webfluential
    Have great content but no one is noticing it?

      16 Sep 2016

    African optimism continues to grow globally
    African optimism continues to grow globally

      16 Sep 2016

    A mega project rises to link East Africa
    A mega project rises to link East Africa

    16 Sep 2016

    CIOs and CMOs - Aligning to deliver great digital experiences
    CIOs and CMOs - Aligning to deliver great digital experiences

      16 Sep 2016

    Where did all the research go?
    Where did all the research go?

      15 Sep 2016

    European Parliament backs trade deal with 6 African countries
    European Parliament backs trade deal with 6 African countries

    15 Sep 2016

    Public/private partnerships and the African Renaissance
    Public/private partnerships and the African Renaissance

      14 Sep 2016

    Technology has levelled the playing field
    Technology has levelled the playing field

      14 Sep 2016

    Ad formats affect campaign results
    Ad formats affect campaign results

    Adclick Africa  14 Sep 2016

    A millennial's take on rewarding his generation
    A millennial's take on rewarding his generation

    13 Sep 2016

    eCommerce set for "explosive" growth in Africa
    eCommerce set for "explosive" growth in Africa

    13 Sep 2016

    Ornico and GIBS launch custom business magazine called Open Africa
    Ornico and GIBS launch custom business magazine called Open Africa

    Ornico  13 Sep 2016

    Lucille Jacobs on SABC Morning Live last year, talking about the Rand Show
    Industry stalwart Lucille Jacobs passes away

    12 Sep 2016

    Image by 123RF
    Nigeria says to borrow from World Bank, China, Japan

    12 Sep 2016

    Adrien Darwans
    Using Twitter bot to change 'refugee' to 'human being' creates 100 million impressions

      12 Sep 2016

    Image by 123RF
    FirstRand has R7bn for Africa deals

    12 Sep 2016

    AU, AFRIMA release full nominees list for public vote
    AU, AFRIMA release full nominees list for public vote

    9 Sep 2016

    Gains to be made from rapid growth of African digital economy
    Gains to be made from rapid growth of African digital economy

      8 Sep 2016

    The future DNA of digital agencies
    The future DNA of digital agencies

      8 Sep 2016

    ECA Monthly stats report
    ECA launches monthly Africa economic and social data

    6 Sep 2016

    Image by 123RF
    B2B networking platform for fashion industry

    6 Sep 2016

    Branding in the new world: Understanding moments that matter
    Branding in the new world: Understanding moments that matter

    , Kantar  6 Sep 2016

    Marketing research telling a story?
    Marketing research telling a story?

      5 Sep 2016

    Sylvia Schutte
    Infographics - powerful marketing tools but need skilful design

    2 Sep 2016

    Branding in a digital world: Why having a strong identity matters
    Branding in a digital world: Why having a strong identity matters

      1 Sep 2016

    Image by 123RF
    Starwood Hotels ramps up Nigeria portfolio

    1 Sep 2016

    Ornico launches Open Africa with GIBS
    Ornico launches Open Africa with GIBS

    Ornico  1 Sep 2016

    More Marketing news

    More news

    Zanzibar launches food festival
    Zanzibar launches food festival

    19 Sep 2016

    Image by 123RF
    Big business opportunities ahead for Africa - McKinsey

    16 Sep 2016

    Bulawayo, Zimbabwe. Image by 123RF
    ZAMPS reflects changes in Zimbabwean lifestyles

    16 Sep 2016

    Image credit: Webfluential
    Have great content but no one is noticing it?

     16 Sep 2016

    African optimism continues to grow globally
    African optimism continues to grow globally

     16 Sep 2016

    A mega project rises to link East Africa
    A mega project rises to link East Africa

    16 Sep 2016

    CIOs and CMOs - Aligning to deliver great digital experiences
    CIOs and CMOs - Aligning to deliver great digital experiences

     16 Sep 2016

    Where did all the research go?
    Where did all the research go?

     15 Sep 2016

    European Parliament backs trade deal with 6 African countries
    European Parliament backs trade deal with 6 African countries

    15 Sep 2016

    Public/private partnerships and the African Renaissance
    Public/private partnerships and the African Renaissance

     14 Sep 2016

    Technology has levelled the playing field
    Technology has levelled the playing field

     14 Sep 2016

    Ad formats affect campaign results
    Ad formats affect campaign results

     14 Sep 2016

    A millennial's take on rewarding his generation
    A millennial's take on rewarding his generation

    13 Sep 2016

    eCommerce set for "explosive" growth in Africa
    eCommerce set for "explosive" growth in Africa

    13 Sep 2016

    Ornico and GIBS launch custom business magazine called Open Africa
    Ornico and GIBS launch custom business magazine called Open Africa

     13 Sep 2016

    Lucille Jacobs on SABC Morning Live last year, talking about the Rand Show
    Industry stalwart Lucille Jacobs passes away

    12 Sep 2016

    Image by 123RF
    Nigeria says to borrow from World Bank, China, Japan

    12 Sep 2016

    Adrien Darwans
    Using Twitter bot to change 'refugee' to 'human being' creates 100 million impressions

     12 Sep 2016

    Image by 123RF
    FirstRand has R7bn for Africa deals

    12 Sep 2016

    AU, AFRIMA release full nominees list for public vote
    AU, AFRIMA release full nominees list for public vote

    9 Sep 2016

    Gains to be made from rapid growth of African digital economy
    Gains to be made from rapid growth of African digital economy

     8 Sep 2016

    The future DNA of digital agencies
    The future DNA of digital agencies

     8 Sep 2016

    ECA Monthly stats report
    ECA launches monthly Africa economic and social data

    6 Sep 2016

    Image by 123RF
    B2B networking platform for fashion industry

    6 Sep 2016

    Branding in the new world: Understanding moments that matter
    Branding in the new world: Understanding moments that matter

    ,  6 Sep 2016

    Marketing research telling a story?
    Marketing research telling a story?

     5 Sep 2016

    Sylvia Schutte
    Infographics - powerful marketing tools but need skilful design

    2 Sep 2016

    Branding in a digital world: Why having a strong identity matters
    Branding in a digital world: Why having a strong identity matters

     1 Sep 2016

    Ringier team, Lagos
    Internship programme launches with Africa Leadership University

    1 Sep 2016

    Image by 123RF
    Untapped intra-regional trade opportunities key to boosting African economies

    1 Sep 2016

    Image by 123RF
    Minor Hotels sees further growth potential for its brands in Africa

    1 Sep 2016

    Image by 123RF
    Starwood Hotels ramps up Nigeria portfolio

    1 Sep 2016

    Ornico launches Open Africa with GIBS
    Ornico launches Open Africa with GIBS

     1 Sep 2016

    Proper use of branded social content under the spotlight
    Proper use of branded social content under the spotlight

     31 Aug 2016

    123RF
    Your company doesn't need good content, it needs 10X content

     31 Aug 2016

    Image by 123RF
    Signing of Japan-Kenya investment agreement

    31 Aug 2016

    Image by 123RF
    Japan PM pledges to invest USD30bn in Africa by 2018

    30 Aug 2016

    Image by 123RF
    Gender inequality costs Africa USD95bn a year - UN

    30 Aug 2016

    Marketing products on social media
    Marketing products on social media

     30 Aug 2016

    Africa could become "the new China"
    Africa could become "the new China"

    29 Aug 2016

    More Marketing news

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