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    Source: © Anne of Carversville Negative social media conversations on Adidas’ decision to drop supermodel Bella Hadid from its SL72 campaign have led to its brand sentiment plummeting
    Adidas' brand sentiment plummets after dropping Bella Hadid 
    Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue
    DOOH investment in Africa lags behind
    Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024
    Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending
    Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue
    DOOH investment in Africa lags behind

    25 Jul 2024

    Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024
    Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

    25 Jul 2024

    Why YouTubers should consider collaborating with influencer marketing platforms
    Why YouTubers should consider collaborating with influencer marketing platforms

      19 Jul 2016

    Programmatic advertising increases globally
    Programmatic advertising increases globally

    19 Jul 2016

    Building a startup in Africa means getting your hands dirty
    Building a startup in Africa means getting your hands dirty

      18 Jul 2016

    Reducing food loss through sustainable production practices in Africa
    Reducing food loss through sustainable production practices in Africa

    18 Jul 2016

    #TRENDING: Stop the world, I want to get off
    #TRENDING: Stop the world, I want to get off

      18 Jul 2016

    [Biz Takeouts Podcast] 181: Andrew Brand, managing director of 99c
    [Biz Takeouts Podcast] 181: Andrew Brand, managing director of 99c

    15 Jul 2016

    The Spark
    Making music and electricity with new Spark invention

    15 Jul 2016

    Influencer marketing to play a big role in the future of brands
    Influencer marketing to play a big role in the future of brands

      14 Jul 2016

    Backtracking from social media to email marketing
    Backtracking from social media to email marketing

      14 Jul 2016

    Image by 123RF
    Has the economic downturn led to companies cutting down on mobility?

      14 Jul 2016

    Do brands still have a billion reasons to believe in Africa?
    Do brands still have a billion reasons to believe in Africa?

      13 Jul 2016

    [Biz Takeouts Lineup] 181: Andrew Brand and Ben Wagner
    [Biz Takeouts Lineup] 181: Andrew Brand and Ben Wagner

    13 Jul 2016

    South Africa currently ranks as one of the top entrepreneurial countries in emerging markets
    South Africa currently ranks as one of the top entrepreneurial countries in emerging markets

    Global Data Intelligence Limited  13 Jul 2016

    Image by 123RF
    Restoring the global economy's ability to deliver prosperity

      12 Jul 2016

    Image by 123RF
    SA companies sign business deals on Ethiopia trade mission

    12 Jul 2016

    Kigali hosts 27th African Union summit
    Kigali hosts 27th African Union summit

    11 Jul 2016

    Image by 123RF
    UN seeks to boost response to El Niño's dire impact in Africa

    8 Jul 2016

    [Biz Takeouts Podcast] 180: Hendri and Kyle from Barbarossa Media
    [Biz Takeouts Podcast] 180: Hendri and Kyle from Barbarossa Media

    7 Jul 2016

    Google buys French startup that helps machines see
    Google buys French startup that helps machines see

    7 Jul 2016

    [Biz Takeouts Lineup] 180: Agency focus with Barbarossa Media
    [Biz Takeouts Lineup] 180: Agency focus with Barbarossa Media

    6 Jul 2016

    Hotel Verde Zanzibar
    Tanzania and Zanzibar get new 'green hotel'

    6 Jul 2016

    Food security, peace and stability in Africa
    Food security, peace and stability in Africa

    6 Jul 2016

    How to develop African mobile games that pack a global punch
    How to develop African mobile games that pack a global punch

      4 Jul 2016

    Kenya Airways
    Kenya Airways launches service to Cape Town

    4 Jul 2016

    Smart cities for Africa
    Smart cities for Africa

      30 Jun 2016

    Image by 123RF
    Intra-African broadband terrestrial infrastructure

    29 Jun 2016

    Attree
    Content strategy for the future

      28 Jun 2016

    Image by 123RF
    Zimbabwe is open for business

    28 Jun 2016

    Harmonising media research across Africa
    Harmonising media research across Africa

      27 Jun 2016

    Drofie drone
    Egyptian drone startup Drofie raises funding

      27 Jun 2016

    More Marketing news

    More news

    Building a startup in Africa means getting your hands dirty
    Building a startup in Africa means getting your hands dirty

     18 Jul 2016

    Reducing food loss through sustainable production practices in Africa
    Reducing food loss through sustainable production practices in Africa

    18 Jul 2016

    [Biz Takeouts Podcast] 181: Andrew Brand, managing director of 99c
    [Biz Takeouts Podcast] 181: Andrew Brand, managing director of 99c

    15 Jul 2016

    The Spark
    Making music and electricity with new Spark invention

    15 Jul 2016

    Influencer marketing to play a big role in the future of brands
    Influencer marketing to play a big role in the future of brands

     14 Jul 2016

    Backtracking from social media to email marketing
    Backtracking from social media to email marketing

     14 Jul 2016

    Image by 123RF
    Has the economic downturn led to companies cutting down on mobility?

     14 Jul 2016

    Do brands still have a billion reasons to believe in Africa?
    Do brands still have a billion reasons to believe in Africa?

     13 Jul 2016

    [Biz Takeouts Lineup] 181: Andrew Brand and Ben Wagner
    [Biz Takeouts Lineup] 181: Andrew Brand and Ben Wagner

    13 Jul 2016

    South Africa currently ranks as one of the top entrepreneurial countries in emerging markets
    South Africa currently ranks as one of the top entrepreneurial countries in emerging markets

    Global Data Intelligence Limited 13 Jul 2016

    Image by 123RF
    Restoring the global economy's ability to deliver prosperity

     12 Jul 2016

    Image by 123RF
    SA companies sign business deals on Ethiopia trade mission

    12 Jul 2016

    Kigali hosts 27th African Union summit
    Kigali hosts 27th African Union summit

    11 Jul 2016

    Image by 123RF
    UN seeks to boost response to El Niño's dire impact in Africa

    8 Jul 2016

    [Biz Takeouts Podcast] 180: Hendri and Kyle from Barbarossa Media
    [Biz Takeouts Podcast] 180: Hendri and Kyle from Barbarossa Media

    7 Jul 2016

    Google buys French startup that helps machines see
    Google buys French startup that helps machines see

    7 Jul 2016

    [Biz Takeouts Lineup] 180: Agency focus with Barbarossa Media
    [Biz Takeouts Lineup] 180: Agency focus with Barbarossa Media

    6 Jul 2016

    Hotel Verde Zanzibar
    Tanzania and Zanzibar get new 'green hotel'

    6 Jul 2016

    Food security, peace and stability in Africa
    Food security, peace and stability in Africa

    6 Jul 2016

    How to develop African mobile games that pack a global punch
    How to develop African mobile games that pack a global punch

     4 Jul 2016

    Kenya Airways
    Kenya Airways launches service to Cape Town

    4 Jul 2016

    Smart cities for Africa
    Smart cities for Africa

     30 Jun 2016

    Image by 123RF
    Intra-African broadband terrestrial infrastructure

    29 Jun 2016

    Attree
    Content strategy for the future

     28 Jun 2016

    Image by 123RF
    Zimbabwe is open for business

    28 Jun 2016

    Harmonising media research across Africa
    Harmonising media research across Africa

     27 Jun 2016

    Drofie drone
    Egyptian drone startup Drofie raises funding

     27 Jun 2016

    The winners (L-R): Albert Smith and Joachim ?Baumgaertner, Ages, Sierra Leone; Rayan Kassis, Menatach, Nigeria; Antoine Dubas, Stucky, Madagascar
    African renewable energy projects win

    27 Jun 2016

    Cardio Pad, Photo Credit: Media Club SA
    Africa: the tech continent

     27 Jun 2016

    Innovation Prize for Africa winners: (L-R): Dr Imogen Wright, Dr Eddy Agbo, Dr Achidi Valentin Agon.
    Innovation Prize for Africa winners

    24 Jun 2016

    Tips on how YouTube videos can drive consumers to purchase your product
    Tips on how YouTube videos can drive consumers to purchase your product

     24 Jun 2016

    Dharmesh Nagar
    How to market in Africa

    23 Jun 2016

    Extreme innovation meets behavioural economics
    Extreme innovation meets behavioural economics

     23 Jun 2016

    Energy investors merge to create pan-Africa power group
    Energy investors merge to create pan-Africa power group

    23 Jun 2016

    Michael Armstrong
    Africa's productivity growth rate falls

    23 Jun 2016

    Planting the seeds of an African Renaissance
    Planting the seeds of an African Renaissance

     22 Jun 2016

    Image by 123RF
    Youth employment trends in East Africa

    21 Jun 2016

    The elusive C-suite for communicators
    The elusive C-suite for communicators

     21 Jun 2016

    Image by 123RF
    Technological innovation - a catalyst for Africa's growth

    21 Jun 2016

    Coca-Cola unveils new $130 million bottling plant in Mozambique
    Coca-Cola unveils new $130 million bottling plant in Mozambique

    20 Jun 2016

    More Marketing news

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